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Abstract
The music business at present, nevertheless, is not the business of manufacturing music.
This thesis代写英国论文 discusses the music industry in the E-commerce era. The music industry is defined as consisting of both recorded music and published music and having the stages which are needed to bring the music of artists to customers in mechanical or other forms. This research focuses on the situation of EMI about its implementation of the E-commerce business models. Firstly, it studied the researches about the developments of the music industry, the influence of E-commerce on the music industry. Then it learned some typical E-commerce business strategy models in the music industry. In order to investigate the success degree of EMI's E-commerce strategy, a questionnaire survey of about 100 consumers and a telephone interview about 5 people who are staff or experts of EMI has been executed. The evaluation system and the definition of indicators, including the ‘E-purchasing strategy’, ‘Digital-communication strategy’, ‘Online Payment and privacy strategy’, ‘Service strategy’, and ‘Pricing strategy’ were proposed. Finally, based on the empirical analysis, some suggestions to EMI of strategies improvement after introduction of E-commerce have been summarized.

TABLE OF CONTENTS

1 Introduction 1
1.1 Background of the Study 2
1.2 Organization Background 4
1.3 Purpose for Undertaking the Research 7
1.4 Rational for the Chosen Topic-the Music Industry’s Business Model Crisis 7
1.5 Statement of the Problem 10
1.5.1 Research Question 10
1.5.2 Proposed Aims and Objectives 11
1.5.3 Structure of the Dissertation 12
2 Literature Review 14
2.1 The Developments of the Music Industry in the E-commerce Time 14
2.1.1 Innovation of Production Process and Technology 16
2.1.2 Development of Distribution Technology 17
2.1.3 Changes Taking Place within the value chain and Revenue Sources 19
2.2 Researches about the Influence of E-commerce on the Music Industry 22
2.2.1 Destructive or Constructive Perspectives 23
2.2.2 The Influence on the Music Market with the Emergence of E-commerce 26
2.3 Typical E-commerce Business Strategy Models in the Music Industry 27
2.3.1 Typical business models for the music industry 27
2.3.2 Some of the other existing E-commerce models 30
3 Sample Selection and Methodology 33
3.1 Research design 33
3.2 Qualitative and Quantitative Research 34
3.3 Data Collection and Sampling Methods 36
3.4 Justification for Choosing the英国硕士论文 Research Method- Characteristics of EMI's Strategy 38
3.5 Limitations 40
4 Evaluations of EMI's Strategy: a Telephone Interview and a Questionnaire Survey 41
4.1 The Staff and Experts’ Evaluations 41
4.1.1 Results of the Telephone Interview 41
4.2 The Consumer’s Attitudes 52
4.2.1 Data collection 52
4.2.2 Evaluation System and the Definition of Indicators 53
4.2.3 Results of the Questionnaire Survey of Consumers 56
5 Conclusion 58
5.1 Introductions 58
5.2 Results of Empirical analysis for the research questions 58
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