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Chapter I Purpose and significance of the study
It has become an indisputable fact that e-commerce became a significant 英文论文网part of the world economy. The emergence of e-commerce in the 20th century has had a significant impact on socio-economic life. E-commerce has created huge economic benefits with its own development and at the same time it has fundamentally changed the historical process of the development of social business affairs as a whole (Janet & Elaine, 1993). Through the Internet, e-commerce breaks the barriers of time and space, changes the trade patterns, improves the environment and realization mode of information flow, logistics and capital flow, speeds up the transfer and exchange of information, speeds up the circulation of commodities, lowers production costs, improves enterprises’ management level and improves the efficiency of the entire social economy (Mahmood, Rajiv & Sarv, 2004). E-commerce represents the operation mode of future trade which has promoted the economic sphere to take place a revolutionary change, it is also an important aspect of an enterprise’s informatization.
1.2 Objectives and significance
1.3 Structure of the dissertation
The structure of the dissertation is shown as follow:
1.3.1 Chapter I: Introduction
This chapter is designed to allow readers to understand the background of this study, in the last part of this chapter it has proposed the research purposes of this article and research significance.
1.3.2 Chapter II: Literature review
It reviews research and theory relate to the relations between marketing performance and e-commerce, pointing out the limitations of these studies to explain the theoretical innovation and theoretical research significance of this study.
1.3.3 Chapter III: Methodology
Chapter II Literature review
2.2 Research on e-commerce application
2.2.1 Research on the nature of e-commerce application
2.2.3 Research dimensions of e-commerce application
2.3 Researches on marketing capability
2.3.1 Researches on the nature of marketing capability
2.3.3 Research dimensions of marketing capability
2.4.2 The selection of indices of marketing performance in research
2.5 Gaps
5.1 E-commerce application and marketing capability Chapter VI Conclusion
6.1 Research conclusions of this study
References
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Apigian, Charles H.; Bhanu S. Ragu-Nathan; T. S. Ragu-Hathan; Anand Kunnathur. (2005). Internet technology: the strategic imperative. Journal of Electronic Commerce Research, 6(2), 123-145.
Assmus, G., J.U. Farley, D.R. Lehmann. (1984). How advertising affects sales: meta-analysis of
econometric results. Journal of Marketing Research, Vol. 21, 65-74.
Barua, A. and T. Mukhopadhyay. (2000). Information technology and business performance: past,
present and future. In Framing the Domains of IT Management: Projecting the Future through the Past,R.W. Zmud (ed.), Pinnaflex Education Resources, Inc.,.
Bharadwaj, A.S. (2000).A resource-based perspective on information technology capa本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。