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中国的中小企业电子商务发展分析:An Analysis on E-business Development of China’s SMEs

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2011-05-17编辑:anterran点击率:3646

论文字数:2065论文编号:org201105171337482575语种:英语 English地区:英国价格:$ 132

关键词:E-businessChina’s SMEs

An Analysis on E-business Development of China’s SMEs
1. Research background
China’s E-business did not begin to develop until the spring of 1995 when Internet services began to be available to the general public. The D代写留学生论文Internet and Internet-based e-businesses have been developing very rapidly in Mainland China since January 1995, when a group of young pioneers headed by HE Yi-bing and Jack MA, crashed into this brand-new field with great courage and the commitment never to give up. As a result, the first commercial website called chinapages.com was set up in Mainland China, followed by infohiway.com and chinaonline.com. The e-business environment for the three pioneers was then characterized by the following aspects:

(1) Few people in China knew the Internet. Much educational work had to be done. The staff members in the three e-business enterprises were very often engaged in the patient work of enlightenment. They had to explain what the Internet was and what conveniences, benefits it could bring to https://www.51lunwen.org/StudentPapers.htmlman and how it could change the way we live, the way we do business and the way we learn.

(2) Chinese enterprises or business leaders were very reluctant to spend money on Internet ventures.

(3) There were no laws or rules at all available regarding e-business in China. Therefore, chinapages.com gradually became the target of imitation and copying. Many sites bearing a name similar to chinapages either in pronunciation or in writing appeared one by one all over China. Over 600 brand names of the Chinese enterprises were illegally or inappropriately registered  on the Internet by businessmen overseas. The government and the enterprises had to make joint efforts  to get back their brand names through diplomatic channels or negotiations, or by legal means.

(4) The Internet infrastructure was very poor and undeveloped. Therefore, the Internet was very slow and very expensive.
Main references:
[1] Song Xirong, 2006. The Research Summarization on Development of China’s E-commerce. Henan Library Journal 06 (26).
[2] Wang Houqin, 2002. A Research on Development and Characteristics of Global E-commerce. Newspaper and Collection 09 (2).
[3] Hu Bangxi, 2007. Exploration on the Development and Application State & Improvement Measures of E-commerce in China [M].Chinese Engineering Equipment.
[4] Qin Hongxia, 2007. Consideration on Chinese Electronic Commerce 代写留学生论文Legislation [J].Journal of Information.
[5] Li Hengjie, 2006. Security Issues and Countermeasures of China’s E-commerce [M]. Gansu Science and Technology.

 

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