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The factors influencing online shopping of Chinese university students——大学校园里的互联网购物行为分析

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-02-01编辑:caoyanting点击率:6606

论文字数:2500论文编号:org201301311640589272语种:英语 English地区:中国价格:$ 22

关键词:网上购物中国大学生电子商务网上购物

摘要:这是一篇关于中国大学生网上购物的影响因素分析作业。文章首先介绍了网购在大学校园里的流行,然后对中国网上购物的发展相关问题的研究进行综述,然后对大学生网上购物行为进行调查问卷并分析讨论,最后得出结论。

1. Introduction 绪论

With the expending of Chinese economy and the growing number of natives, online shopping sees significant growth in market size and increasing investment activities. 随着中国经济增长和人口数量的增加,网上购物在市场规模和投资活动方面显著增长。The number of online shoppers in China registered 158 million in 2010 and 198million in 2011. 中国登记的网上购物者数量在2010年是1.58亿,2011年是1.98亿。With the increase in China’s Internet penetration rate and the growth of average incomes in the country, the online shopping sector in China has been developing strongly. 随着中国互联网普及率的上升和全国平均收入的增长,网络购物行业在中国已经获得强劲的发展。 The market of online shopping has been built. It is quite familiar and popular that people buy goods through online shopping in our life.
At present, online shopping is infiltrating all aspects of life of people at an alarming rate. 目前,网上购物正以惊人的速度渗入人民生活的方方面面。The benefits of online shopping make a progress of the development of online shopping. 网上购物的好处是促进了网上购物的发展进步。Absolutely, college students are the main population and almost every college student has such experience which they buy something on line and wait for EMS. 显然,大学生是主要的人群,并且几乎每个大学生都有过网上买东西,等待EMS的经历。Therefore, there are a lot of essays talking about the online shopping. However, we can hardly find some predecessor's researches about the factors influencing college students’ purchase decision in online shopping.  I think it is necessary to do the research and provide this essay to discuss the factors influencing online shopping of Chinese university students. 我认为对这一现象做研究并且提供这篇讨论中国大学生网上购物的影响因素的文章是必要的。

4. Conclusion结论

Although the online shopping has so many merits, the shortage also exists. 虽然网上购物有这么多的优点,但也存在着短缺。 How can colleges avoid the deficiencies and have distinct recognition? 大学生应该如何避免不足之处,并且有什么不同的认识呢? At present, college students only can rely on themselves. 目前,大学生只能靠自己。 When students buy goods online, they must be careful for fear to be cheated. It is hoped that the legislature will make a specific law for online shopping in the future because of the fast development of online shopping. 因为网上购物的快速发展,希望立法机关能在不久的将来为网上购物制定出专门的法律。
In conclusion, online shopping has been one indispensable part of life for Chinese university students. 总之,网上购物一直是中国大学生的生活中不可或缺的一部分。The enormous market has been formed. 巨大的市场已经形成。Meanwhile, university students are the primary strength for online shopping.同时,大学生成为网上购物的主要力量。The main factors which affect students’ purchase decision are convenience of online shopping, low price and diversity of goods. The article tries to explore the factors of influencing Chinese university students’ pReference of online shopping though the real investigation by questionnaire. 本文试图通过真正的问卷调查,探索影响中国大学生网上购物偏好的因素。Moreover, the survey partly show the differences between department store shopping and online shopping, and the reason why online shopping become popular among Chinese university students. 此外,调查从部分方面显示了百货公司购物与网上购物之间的差异,以及为什么网上购物在中国大学生中流行的原因。Although the online shopping brings much convenience for life, it still has shortage. 虽然网上购物为生活带来了很大的方便,但仍然有不足。The online shopping regime is faultiness, which requires customers especially college students be careful when buying online. 网上购物的制度不完善,这就要求客户尤其是大学生,网上购买时要谨慎。


Reference:参考文献 https://www.51lunwen.org/ecommercebusa/
Batt, P . J. (2000). Factors Influencing the Consumer's Decision. Australian & New Zealand Wine Industry Journal. Vol. 15 No. 4 pp. S34-S41.
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