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E-commerce and E-business:中国的第三方物流发展的基本战略与方式

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-15编辑:yangcheng点击率:3823

论文字数:1000论文编号:org201308141543223744语种:英语 English地区:中国价格:免费论文

关键词:电子商务第三方物流相辅相成B2C

摘要:要实现电子商务,必须要有物流技术的支持和保障,要发展第三方物流业务,也必须有电子商务的支持。这种相互融合的关系的本质,是传统的物流流通技术、现代科技信息技术以及电子商务的完美结合,缺少了其中任何一环节,电子商务和第三方物流都不会有真正意义上的发展。

(A) According to China's small and medium enterprises more, and decentralized operation, etc., our third-party Logistics development strategy should highlight the following points:


(1) resources strategy.


物流企业发展第三方物流,需要集中把握和有效运用企业经营资源,主要表现在:首先,准确认识和深入分析企业经营资源的基础状况,正确选择第三方物流发展的方向。其次,积极探索企业资源的有效配置方式,有力促进第三方物流发展的速度。

    logistics and third party logistics enterprise development, need to concentrate to grasp and effective use of business resources, mainly: First, an accurate understanding and in-depth analysis of business resource base, the correct choice of the direction of third-party logistics development. Second, actively explore effective allocation of corporate resources, and effectively promote the development of third-party logistics speed. Finally, the serious study of enterprise resource sustainable development issues, to ensure the healthy development of third-party logistics. SMEs in the implementation of strategic resources, supply chain management, reconstruction of business processes to build third-party logistics development advantages, should seize the resource conversion, and continuously improve the output efficiency of resources.


(2) alliance strategy.


物流企业发展第三方物流需要本着“优势互补、利益共享”的原则,借助产权方式、契约方式实行相互合作,共同拓展物流市场,降低物流成本,提高物流效益。首先是物流资源的联盟;其次是物流地理区域和行业范围的联盟;最后是与中小企业建立发展第三方物流的联盟。 

Logistics and third party logistics enterprise development needs of "complementary advantages, benefit-sharing" principle, with property rights, contract to implement mutual cooperation, to expand the logistics market, reduce logistics costs and improve the efficiency of logistics. First, the logistics resources of the Union; followed logistics geographic regions and industry-wide alliance; finally with SMEs, the development of third party logistics alliances.

 (3) service strategy.


Development of logistics enterprises must rely on third-party logistics development of small and medium industrial enterprises, so that "from the SME, the SME." Grasp four points: First, must be based on the actual needs of small and medium industrial enterprises, design and provide personalized logistics service concept. Second, we must pay attention to market demand, provide protection of enterprise products and services quality of service measures. Third, we must deeply understand the SME Logistics law, establish and improve the logistics operation and management of the service benefits.


 (4) innovation strategy.


Logistics development process is a continuous process of innovation. Logistics and third party logistics enterprise development, the implementation of innovative strategies, we must first innovative ideas; Secondly, innovative organization; once again to innovative services; Finally, the innovation system.


 (5) brand strategy.


Development of third-party logistics logistics enterprises must establish brand strategy, give full play to the brand, and get good benefits. First, to establish a logistics development quality and brand awareness; followed by the introduction of advanced techniques; Finally, to strengthen the quality of logistics technology and management training, the establishment of excellent logistics personnel to ensure the implementation of brand strategy firm.

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