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B2C assignment

Car Rentals and Networking

1. Three websites of car rentals have been selected; they are Avis, Thrifty and Budget.

https://www.avis.com/

https://www.thrifty.com/

https:// www.budget.com/

2. What is the market selling or providing? What is the product range?

As for the market, it is much better to say the market provide a kind of service rather than selling or providing commodity. Anyone who wants to rent a car or know something about renting cars can browse the websites, they are free. The market provides services to its target customers and anyone who needs the services and is willing to realize his/her needs by e-commerce way﹙Norman Sadeh, Wiley, 2002﹚.
You can visit the websites as causal users or registered users, usually registered users can enjoy more benefits, discounts and attentive services. All the websites provide short term and long term rentals for personal, business and any other affiliates or organizations which need the services. Their service range including reservations, deals, locations, car types, customers services, travel centers, programs and so on.
The market supplies the customers with various choices. You can choose the car types including the brand, the color that you prefer to, appropriate dates and times that suit you best, the price that you can afford. All of these can be done online by making a reservation online. All of the three websites, reservation receipts were set at the most conspicuous position of the first pages, the customers can make their choices as soon as possible if they have made their mind. What they need to do is signing the picking-up and returning date＆time, the location as state, city or airport, their names and other optional informations that are required. If they did not decide, there is car guide, following the guide the customers also can choose the cars that they need. Through this process, a lot of cost can be saved. The services including point-point transfer, for example, the driver will pick you up from your home, your hotel or any location that you required. Another is airport seeing off and receiving, the professional drivers will do the task well to avoid the problems of taking a taxi or taking the heavy luggage. No matter for family, business or government, there is always a kind of car that can satisfy your needs.
To sum up, the market is providing a kind of service, any person, business unit, government which need car rentals can browse the websites. The product range including short term as well as long term rentals for various needs, no matter you rent a car and drive by yourself or the websites provide cars as well as drivers, both of them make sense. They can supply whatever you need.

3. Are the products high or low involvement? Why?

Generally speaking, the products are low involvement﹙Lawler E. E., 1992﹚. These websites provide a large mount of digital information about cars; more and more customers can be attracted, involved or engaged by the websites’ information. According to the low involvement﹙Guthrie J. P., 2001﹚, the customers do not need to spend so much time on car-choosing, especially when they clearly know what they need and w本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。