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Development of E-business in China

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-06-10编辑:lzm点击率:14684

论文字数:20523论文编号:org201406102217046797语种:英语论文 English地区:中国价格:免费论文

关键词:E-business taxationE-business management problems电子商务E-business promotion网络营销

摘要:Nowadays, Chinnese e-business has gone through a low ,steady access to the development stagethe because of combined action of various factors . However, in social credit, the security of transaction and legal aspect still exist quite a number of issues.

Contents
1. Introduction
1.1 Preface………………………………………………………………………………………………. 3
1.2 Purposes and Objectives of the Research………………………………………………………… 4
2. Literature Review…………………………………………………………………………………….5
2.1 Introduction………………………………………………………………………………………... 5
2.2 E-business development of the market are enticing…………………………………………….. 6
2.3 The problems Chinese e-business facing…………………………………………………………..6
2.3.1 E-business search function problems……………………………………………………………6
2.3.2.E-business security issue …………………………………………………………………………6
2.3.3 E-business management problems……………………………………………………………….7
2.3.4 E-business taxation ……………………………………………………………………………….7
2.3.5 E-business standards ……………………………………………………………………………..7
2.3.6 The costs of e-business problems ………………………………………………………………...7
2.3.7 E-business legal issues contract ………………………………………………………………….8
2.4 The main measures of how to further improve Chinese e-business development environment
……………………………………………………………………………………………………………..8
2.4.1 E-business development plan and overall guidance …………………………………………….8
2.4.2 Strengthening infrastructure construction ………………………………………………………8
2.4.3 E-business promotion and personnel training …………………………………………………...8
2.4.4 Strengthen the governments example and guidance, develop electronic commerce
demonstration project ……………………………………………..…………………………………..9
2.5 The development trend of Chinas e-business analysis ……………………………………………9
2.5.1 Depth of the trend………………………………………………………………………………….9
2.5.2 Personalized trend………………………………………………………………………………….9
2.5.3 Specialization trend ………………………………………………………………………………..9
2.5.4 The international trend ……………………………………………………………………………9
2.5.5 Regionalization advantage ………………………………………………………………………...9
2.5.6 Integration trend……………………………………………………………………………………9
2.6 Only e-business can change China …………………………………………………………………10
2.7 Who hindered small and middle-sized enterprises’ network Marketing effective expansion?
…………………………………………………………………………………………………………….11
2.8 E-business: growing in the pattern collision ……………………………………………………….14
2.8.1 Profit mode dispute ………………………………………………………………………………..14
2.8.2 E-business distribution…………………………………………………………………………….15
2.9 E-business faces bottleneck in China ……………………………………………………………....15
2.10 China set up commission to promote e-business …………………………………………………15
3. Methodology …………………………………………………………………………………………..16
3.1 Ten promoting methods of e-business websites ……………………………………………………16
3.1.1. Loging search engine…………………………………………….. ………………………………16
3.1.2 Loging website navigation ………………………………………………………………………..16
3.1.3, Links………………………………………………………….. …………………………………..16
3.1.4 The network advertising ………………………………………………………………………….16
3.1.5, E-mail advertising ………………………………………………………………………………..16
3.1.6 Viral-marketing strategy …………………………………………………………………………16
3.1.7 BBS forum community awareness ……………………………………………………………….16
3.1.8 Event Marketing……………………………………………………………………………………16
3.1.9 Containing ………………………………………………………………………………………...17
3.1.10 Customer relationship management (CRM) ……………………………………………………17
3.2 Ten measures of enterprises to conduct e-business ………………………………………………...17
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