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ossible for the books lovers to virtually any book in print from the comfort of their home or office 24 hours a day. Amazons primary value unparalleled selection and convinces.

In another case some companies design their web site for e commerce, customer find it difficult to get their goods from their web page. Like, aldo shoes is the most common name in shoe business, they sell their goods online. However, when customers visit their web page, at first they will see customer have to buy more then ￡60 to get the free delivery. Its create negative impact on customer mind. On the other hand, they do not have the price basis search option. Moreover being retailer of stylish goods their web page is not so stylish.

The difference between traditional and e commerce:

The first business held by internet at the end of 1994 or the first of 1995. Before that every people had to buy their goods by went out in the shop. On sometimes their desirable goods were not in the store then they needs to wait for next or searching that goods in another store. Now they got another way to do their shopping. E-commerce saves customers time because they can buy their goods sitting at home this is main difference between traditional trade and e commerce. Customer needs to going out for their goods as a result many risk is involving their while in e-commerce send their goods in door. I think e-commerce is the totally opposite from traditional buying in some cases.

In the departmental store, retailers use some tactics to attract the customer such as music stores play music in their store, shopping mall sometime lighting the stores, in especial occasion like charismas they organise their shop in various colour, in the wear-house there are many demy stand on various cloths and so on. By this way, they attract people to buy. In the same way web site can design their site by doing various things for their visitor. Like for music web pages they can put or play one attractive song in their home page. Wear-house can put some model picture putting their cloths what river island do, any especial offer for customers they can put in a attractive way like aldo shoes does, they can put different search option for the customer to find out their desirable goods what gumtee does, or pops up many beautiful picture of goods to attract the customer in the home page like Samsung. Through this way, the customers also can attract web page.

As a distribution medium conductivity of internet and the risk of internet business:

Internet is more conductive for some goods like electronics, furniture's etc. because in this case choose their with a fresh mind can take their time to think, if they found anything wrong they can have their time to return. But some of goods like daily necessary goods cloths foods etc. They need those instantly or they like to give a trail first before buying.

In order to minimize security threats, e-commerce firms must develop a coherent corporate policy that takes into account the nature of the risks, the information assets that need protecting, and the procedures and technologies required to address the risk, as well as implementation and auditing mechanisms to reduce the risk, they can develop their security plan like this way-

1. Perform a risk assessment

2. Dev