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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-03编辑:felicia点击率:28082
论文字数:11534论文编号:org201504302220124465语种:英语 English地区:英国价格:免费论文
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摘要:这是一篇英国毕业论文写作范文,从网上购物的主题出发,讲述了网上购物的发展和影响,希望对大家的工作和学习都能带来帮助。
Chapter 5: - The final chapter draws the conclusion for overall report and also proposes possible future research in online grocery field.
CHAPTER 2
2. LITERATURE REVIEW
2.1. Introduction:-
The literature reviews the operational and strategic analysis of E-grocery systems. There are many business models in E-grocery business. To make E-business model a sustainable one, they are using different strategies in different targeted markets. Each individual model varies from the other in various dimensions such as placing of order, assembling and delivering the goods. The first part of the literature provides statistical description of online grocery industry in various geographical areas and measures. The second part provides review of the E-grocery industry's market and its customer base. The final part offers previous studies, opinions and factors about various outcomes of e-grocery business.
2.2. Industry overview:-
Over last five decades grocery business has transformed into new sector of supermarkets in UK. Many of the supermarkets have changed the grocery field dramatically. These champions of consumers have brought vast choices in product and price to improve their business sector. Online grocery shopping and Home delivery system has become one of major aspects in grocery industries. The revolution of technology advancement in internet has promoted grocery industries to embark on new methods in retailing industry. However, many grocers have been unsuccessful to consider the advantages of how it can support grocery business. These developments have lead to dismissal of complete-online supermarkets such as Web-Van, HomeGrocer, Shoplink and homeruns (Ramus and Nielsen, 2005). These results demonstrate the necessity of careful crafting of e-grocery strategies which exploits internet technology's potential of increasing company profit and also customer service (porter, 2001).
On one hand, strategy conceptualisation is difficult for pure-play grocery stores since companies have not tried business models before. On the other hand, formulation of strategies for clicks and bricks grocery shops requires strategies which will combine both existing retail practice and internet based shopping processes (Teo, 2002). Online shopping or e-grocery retailing service involves customer's online buying behaviour and practices, order fulfilment and delivery of order, development and maintenance of online websites to facilitate customers to enter their orders (Hong and Kim, 2004). This literature provides insight of into e-groceries and their strategic methods.
2.3. Development of home deliveries in the UK:-
In United Kingdom, from centuries home delivery of goods has been taking place. During 20th century some local door to door field sales and home deliveries went down due to rise large number of retail centres and also availability of cheap cars. However, some of the home delivery business still in existence such as milk and catalogue distribution etc. The innovation of large consumer product本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。