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在线零售与实体零售对比研究

论文作者:英语论文网论文属性:学期论文 termpaper登出时间:2015-07-18编辑:wangjinjin点击率:3970

论文字数:2047论文编号:org201507141056243834语种:英语论文 English地区:英国价格:免费论文

关键词:

摘要:本文讲述的是在当今网络快速发展的时代,网上零售已经成为热门话题,互联网为网络销售提供了良好的平台,节约了成本,为网络发展提供了无限的可能。

在线零售


通过数年的发展,互联网开始扩散并成为必然,网上零售已经成为人们看待的热门话题。电子零售的销售公司,不需要提供停车,收银员,货架,货架上,或建筑。实际上,通常的对于零售商的物理约束已经不再适用了,例如,零售空间的成本限制了向客户提供各种各样产品的能力。随着电子零售,空间限制并不是一个真正的问题,因为互联网提供了无限的空间使用。因此,缺少实际设施可以节约成本,达到对客户满意度的妥协。


尽管我们不需要把我们的建筑物挂在网上,我们已经带着习惯性的思维方式进入网络世界,例如,网站告诉他们的客户他们的采购放入一个“购物车”。当然,并不是需要真正为客户提供购物车,原因仍然是要进行习惯性的思维方式,就像在购物中心购物。本文的主要目标是说什么物理/离线零售暗含约束如何与网上零售隐含约束


As the internet began to diffuse and become necessity through the developed world for a number of years ago, online retail has become a hot topic that people looking at. E-tailing which the selling firm need not provide physical parking, cashiers, shelves, aisles, or a building. In effect, the usual physical constraints acting upon the retailer no longer applied. For example, the cost of retail space constrains the ability to offer variety to the client. With E-tailing, space constrains is not really an issue because internet provide unlimited space for usage. Therefore, the lack of physical establishment could generate cost savings and compromise on customer satisfaction.


While we did not need to take our buildings online, we have carried habitual ways of thinking into the online world. For example, web sites tell their customers to 'place' their purchases in a 'shopping cart'. Certainly there is no longer a physical need to provide a shopping cart for the client. The reasons to still provide it is to carry habitual ways of thinking just like shopping inside the shopping mall. The main objective for this paper is to highlight how constraints implied by physical/offline retailing differ from those implied by online retailing.


Background of study


E-tailing, electronic retailing is the selling of retail goods on the Internet and used in internet discussions as early as 1995, the term seems an almost inevitable addition to e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer (B2C) transaction. According to a Jupiter Research study, online spending for retail products and services will increase at a 12 percent annual average clip through the end of 2010. People bought goods and services worth $81 billion from online retailers in 2005, a figure expected to jump to $95 billion in 2006 and to $144 billion in 2010.


Literature review


Journal article Charles F. Hofacker (2008), 'E-tail constraints and tradeoffs', Journal of Direct Marketing, Vol. 2, pp. 129-143 Internet Internet searching with the address:- http://searchcio.techtarget.com/sDefinition/0,,sid182_gci212079,00.html# http://www.infoworld.com/t/business/us-e-tailing-sales-have-brisk-growth-through-2010-571


Discussion


There are several differ in the offline and online retailing which will be discuss as below: Customer service design E-tail service design has been dominated by the need to measure service quality and the role that service quality plays in satisfaction and repeat patronage. Off line retail, constraints on retail customer service quality are generally human-resource based, as retail employees have a big impact on the service quality dimensions of responsiveness论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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