世界闻名的 EBAY SWOT ANALYSIS [3]
论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2015-09-29编辑:chenyuting点击率:13657
论文字数:2691论文编号:org201509271648328371语种:英语 English地区:美国价格:免费论文
关键词:eBayonline paymentonline communication
摘要:eBay是众所周知的世界各地领先的在线市场,为不同的个人和企业出售商品和服务带来网上市场,网上支付服务,和在线通信产品。
website by typing in the URL address with an access from ISP provider.
Once logged in, you see various categorizes of product, prices, description of items and options of payment of items bought. Buying of items online and shipping to every part of the globe is an everyday activity at just by the use of a computer, Newsweek (2004)
Example
Essays
Internet Marketing: eBay use the internet known as digital marketing, web marketing, and online marketing is the marketing product and services over the internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wirelessmedia. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing. This market joins the vast idea and technical background of the Internet, including design, development, advertising, and sales.Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing on specific websites.
3.1 THE USE OF THE INTERNET BY eBay
The internet as change the landscape of the world in every way things are done in every way things are done globally. Never before have people been able to interact in such a cost effective and comfortable way. The business world as seen a better new of doing its daily activity, business now are done in very short span of time even without the presence of both party at the same place or time. Now it is possible for you to establish your own company with a very small financial investment or in some cases even without any start-up capital. eBay use the internet in carrying of its daily business to meet target market and satisfy it's customer at a very low cost and maximizing profit.
Information: People worldwide are using the internet on a regular basis, with email and search engines as the most popular services. Information is power. People are able to influence, direct, convince, educate and manipulate others through one single tool: The distribution of information. Email and discussion forums allow people to share their thoughts, ideas and experiences with other people from all corners of the world. Within a relatively short period of time the Internet and its communication channels will be part of our daily lives as are running water and electricity.
Cost Effectiveness: The internet is by far the most effective communication tool. If you want to send a letter via conventional or so-called slow mail, it will cost at least around $1 assuming you restrict yourself to two single sheets of paper. Sending the same amount of information via email will be up to 100 times cheaper with immediate delivery. In addition to this, email with it's numbers of advantages over the slow mailing system of delivery of messages, sending and get a reply on the spot.
Online Auction: In this massive marketplace, eBay rules the auction sites. According to the Nelison Rating, eBay is among the top ten most trafficked sites on the internet. eBay leads the online auction industry with a more than 60 percent share of the market, its closest competitors, Yahoo! Auctions, is only half its size followed by Amazon.com, all these are done with the help of the internet and makes eBay smile to the bank on daily
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