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Low Cost Operation: Running business requires tons of capital no matter the size of the outfit, the business has to pay for rental shops, offices, motor vehicle, staffs, before it can think of making it's profit which is the primary idea of the business, but doing online business you cut down your expenses to a very little amount of capital and that is the edge eBay is use to run it's operations and has really help the business since it does not have physical presence anywhere, it does it's business around the globe and sell lots of items to it's customers worldwide. The internet helps eBay in an immeasurable way of cutting down cuts of operations and get to all part of the world without even being there in presence.

互联网作为一种营销公关工具-4. INTERNET AS A MARKETING PUBLIC RELATIONS TOOLS

Public relations is defined as a management function which identifies, establishes and maintains mutually beneficialrelationships between an organization and the public upon which its success or failure depends. Whereas advertising is aone-way communication from sender to the receiver, public relations considers multiple audiences and uses two way communication to monitor feedback and adjust both it's messages and the organization's actions maximum benefit.

The internet is used as a tool in Public Relations and has replaced the use of paper form of notifications and is carried out in method stated below.

Tweeter: Social media is a great way to have a conversation with your market and manage connections with prospects, customer, bloggers. Even if you don't join Twitter you can monitor what people are saying company, trends, friends and products. This is quite useful from a marketing and PR standpoint. Tweeter has a search engine that let you post any information and can be linked to eBay's platform.

Facebook: Business firms states their URLs on cable Tv commercials, were friends and followers can join them on Facebook. This is sharp method way of internet PR, you're a startup entrepreneur, you could start a group to help entrepreneurs connect and exchange ideas. Search to make sure one doesn't exist already in your area. Your friends on your facebook will have first hand information of what is happening around you and your business and will also pass to from friends to friends if even they are not yours. eBay is linked to facebook which acts as an indirect form of PR, Instant message could also take form by chatting on both platform.

Email: This is the fastest, stress less and cheapest form of PR and e-marketing with the use of the internet, when searching for information or to joint an organization like eBay, Amazon you go through a process of filling and providing certain information about yourself and your preference requirement, all these information is kept in their database and at the end you provide your e-mail. The organizations use their database information to communicate with you, through this medium you are updated with the latest information relating to previous request. As you change your preference change it is also updated in their database. eBay use this form of PR to promote their product to you and information is sent to you in respect of delivery of the item you paid for.

Website Feedback: Various website use a page known as website feedback as a form PR tool to give a comments, complain