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ing some of explicit knowledge that draw experiences.

Socialization (tacit to tacit) is the process of receive information from outside as form of building relationship , looking for more friends through sharing experience, discussion, team worka€|etca€|

Figure 2 - The Nonaka and Takeuchi model of knowledge conversion

知识管理应用形式在越南河粉24之内-Form of knowledge management application within Pho 24.

Pho 24 noodles restaurant chain is owned by An Nam group which is the largest food in Vietnam, Pho 24 is a famous brand, its has achieved business success through that knowledge management application. Pho 24 outlet first opened in June 2003 and now has more than 60 stores in Vietnam and over 17 stores in abroad, such as: Indonesia, Philippines, Cambodia, Korea, Hong Kong, Australiaa€|etca€| Pho 24 makes the plan to open more stores in some cities of Vietnam and foreign countries such as: Japan, Taiwan, Malaysia, Thailand a€| Pho 24 is business concept; it is quite simple and easily replicates the small space requirement, low investment, operation procedures are the standardization. By capture the interest and need to be enhance in the eating through market survey and customer tastes, Pho 24 has seen the wonderful opportunity to create new business concept to meet high standard of customer but still retain traditional values. After 2 years, market research and especially taste of customer: 'there must be fashionable taste, less fat, good eating, full of nutrienta€|etca€|' Pho 24 has created a unique taste by combination 24 kind of spices. And it has attracted many customers everywhere.

Form business franchise help to share capital burden, labor and ability management, Pho 24 has expanded its brand everywhere. When a unit or individual wants Pho 24 brand business, they must do registration table, after that Pho 24 will consider their conditions, and carry on investigation, those steps to be Pho 24 select information about the unit or individual, if the unit or individual meets the requirement of Pho 24, Pho 24 will sign a franchise contract with the unit or individual. When has signed contract, the unit or individual needs to pay the initial franchise fee under the provision of Pho 24, this fee is use for joining and training staffs at Pho 24 chain stores, Pho 24 will offer training programs for franchisee not only in the early stages but also in business processes. The training program includes all the important aspects of business such as cooking methods, quality control, store managera€|etca€| Pho 24 will also support the evaluation, selection of staffs, building, design consultant, procurement of equipment. In addition, the unit or individual has to pay monthly franchise fee to maintenance of Pho 24 brand, as well as services, including: training staffs, marketing, promotion, original support, and research development of new product.

Pho 24 has given five reasons to buy franchise brand, those are:

Product: Pho noodle is very healthy. It is a wise alternative to fast food. It is delicious, and it has not gluten free. You can not fat with Pho.

Pho 24 is the most successful restaurant chain selling Pho and become the number one brand in Vietnam, with a powerful marketing

The investment is low compare to other form. This will help to lower the risk and quicken the return on capital.

The