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֪ʶºÍ֪ʶ¹ÜÀíµÄ½éÉÜIntroduction Of Knowledge And Knowledge Management Commerce Essay [3]

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operation is quite simple, easily training and recruitment. Everything is standardization and presented in our operation manuals.

The business concept can be adjusted or modified to fit into the local cultures and requirement, Pho 24 understands that no concept is right for everyone. However, the taste of the noodle will stay the same for all countries, because they believe the authentic taste is always the winner.

With those reasons, Pho 24 has been successful within expanding their business activities. This is effective through applying knowledge management: investigating market and demand, making the acquaintance of personal taste, set up traininga€|etca€| Do not stop there; Pho 24 has been continuously attracting customers to Pho 24 brand by creating convenient for customers with form delivery and distribution of membership card (loyalty, prepaid) and voucher and the same, Pho 24 has associated the groupon that selling vouchers to customer and advertising Pho 24 brand (nhommua.com, muachung.vn, hotdeal.vn) . It attracts many customers to arrive Pho 24 brand.

Pho 24 has orientated their object to be expanding stores; achieve profit growth through management, innovative and world-class technology. Pho 24 hopes to become a fast-food restaurant chain Vietnam World's number one

ͨ¹ý֪ʶ¹ÜÀíµÄ¾ºÕùÓÅÊÆ-Competitive advantages through knowledge management.

Form of business franchise of Pho 24 has opened new form of business in Vietnam because of Vietnamese traditional noodle is small business or family business and the recipe will be kept secret while Pho 24 is sharing the recipe for business partners, the sharing is enclosing contract items. Pho 24 is a pioneer who has risen to eat noodle to be new level, those are: high quality service, clean, hygienic, cool space, nice food decorations. The franchise help Pho 24 brand become the chain stores and Pho 24 brand is well known, strong brand, professional management skill. Beside, Pho 24 has staff forces and managers whose have many experiences and expertise to be trained profession. This competitive advantage of Pho 24 beside Pho 24 also has business management and branches are synchronous, all branches were unified in design, service mode, and flavor Pho. Pho 24 also appeal to customers by Vietnamese food culture that this place. All stores are designed a uniform and homogenous, the furniture is painted back simple, not fussy, not decorative. Prominent on tone black and elegance that is white bowls and red lantern. All make the characteristic for Pho 24 brand.

Áìµ¼ºÍ¹ÜÀíÄÜÁ¦´Ù³É³É¹¦-Leadership and managerial skills help to success.

Pho 24 is focused on quality and deep development of business model therefore Pho 24 accepts the speed of model replicate more slowly than the market's needs. This will create a huge risk for the brand; competitor will copy its business model. Due to, Pho 24 has performed the registration of proprietary brand inside and outside country. However, building a strong brand is the key to sustained success, as only brand can not copy.

Pho 24 is build teams hygiene inspection and team quality inspection that they usually check kitchens, extraordinary shops. In addition, Pho 24 also organized a group called 'client confidentially', this group would reflect the problems that is not good in the store when they come to eat by answer for the company severa±¾ÂÛÎÄÓÉÓ¢ÓïÂÛÎÄÍøÌṩÕûÀí£¬ÌṩÂÛÎÄ´úд£¬Ó¢ÓïÂÛÎÄ´úд£¬´úдÂÛÎÄ£¬´úдӢÓïÂÛÎÄ£¬´úдÁôѧÉúÂÛÎÄ£¬´úдӢÎÄÂÛÎÄ£¬ÁôѧÉúÂÛÎÄ´úдÏà¹ØºËÐĹؼü´ÊËÑË÷¡£
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