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在离线的一个新的在线的现状及存在的问题(O2O) 电子商务现象---采购服务

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-04-24编辑:anne点击率:4131

论文字数:5626论文编号:org201604201416507892语种:英语论文 English地区:英国价格:$ 66

关键词:离线在线O2O电子商务现象采购服务

摘要:最近,最流行的在线离线(O2O)的商业模式,所谓的海外采购服务,一个流行开来。

Abstract摘要


如今电子商务已经极大地影响了现代企业的工作方面,许多电子商务模式已经发展在过去的20年中。最近,一个最受欢迎的在线,离线(O2O)商业模式,所谓的海外采购服务,开始流行起来。调查这种电子商务模式的趋势,本文作者主要关注三个主题:(1)确定海外采购服务的范围和频率之间的人们在中国和海外华人;(2)深的因素分析人们为什么选择海外采购服务;(3)深度分析采购服务的一些法律问题,为解决这些问题提出解决方案。进行这项研究的作者首先实现这一主题的文献综述。然后,作者设计并实现了一个调查对中国在三个地点:北京和上海在中国和英国的桑德兰,分别。设计调查的方法也提出了在这一章。之后,作者明确提出了实验数据和实现这些数据的统计分析。作者发现,团体的买家,经销商,在采购和卖家服务相当年轻,有很高的教育水平。此外,买家采购服务相对更高的家庭每年的传入。从这个调查可以看出,大约一半的受访者选择使用由第三方担保付款贝宝和支付宝等付款采购服务。在这个调查中,受访者认为欺诈的经历是一个重要的影响因素。此外,物流仍然是一个问题限制采购服务的发展。例如,我们的调查表明,超过26%受访者认为交货是最困难的在采购服务和不清楚的货物描述是第二个困难。在调查中,受访者表达了他们对网络安全的担忧包括信用卡信息和个人信息。在我们的调查结果的基础上,作者提出了一些建议来改善这种商业模式和保护交易各方,包括发布国际税收的合理政策采购服务。后来,作者得出结论的整个过程研究和列出他的发现为了进一步调查研究。最后,反思本研究。

Nowadays E-Business has dramatically affected the working aspects of modern businesses and many e-business models have been developed in last twenty years. Recently, one of most popular online to offline (O2O) business models, so-called overseas procurement service, became popular. To investigate the trend of this e-business model, the author focuses on three topics in this thesis: (1) identify the range and frequency of overseas procurement service between the people in China and overseas Chinese; (2) deep analyze the factors why people choose overseas procurement service; (3) deep analyze some law issues of procurement service and propose solutions for resolving these issues. To conduct this research the author first implemented the literature review for this topic. Then, the author designed and implemented a survey for Chinese in three locations: Beijing and shanghai in China and Sunderland in the UK, respectively. The methods of designing the survey are also presented in this chapter. After that, the author clearly presented the experimental data and implemented statistic analysis for these data. The author found that the groups of buyers, resellers, and sellers in procurement services were rather young and had high Education level. Moreover, buyers in procurement services have relative higher family annual's incoming. From this survey it can be seen that about half interviewees chose to use payment guaranteed by a third party such as PayPal and Alipay for procurement service payment. In this survey, the respondents thought that fraud experiences were one important concern for them. Besides, logistics is still a problem to limit the development of procurement service. For instance, our survey indicated that more than 26% interviewees thought that delivery was the most difficult in procurement services and unclear description of the goods is second difficulty. In the survey, all interviewees expressed their worries about the network security including their credit card information and personal information. In basis of our investigation results, the author proposed some recommendations to improve this business model and protect the transaction parties, including releasing reasonable policy for the international tax on procurement service. Later on, the author concluded the whole processes of the research and listed his finding in order to investigate further research. In the end, the reflection on this research was presented.  


Acknowledgements 致谢


First, I would like to thank my supervisors XXXX and XXXXX XXXXX, for his great guidance and encouragement in my graduate study at University of Sunderland. They patiently answer my questions and careful论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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