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Ecommerce Assignment:网上购物对消费者行为的影响

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-11-23编辑:cinq点击率:893

论文字数:2000论文编号:org201711201605355712语种:英语论文 English地区:美国价格:免费论文

关键词:Electronic Commerce网络购物assignment范文

摘要:本文是留学生Electronic Commerce Assignment范文,主要内容是探讨当今技术发展和全球经济背景下,网上购物对消费者行为的影响。


Electronic commerce is becoming increasingly important to both corporations and individuals as a result of the dramatic development of technology and the emergency of a global economy. The expansion of the usage of the Internet by organisations and people is one of the main contributors to the development of e-commerce in terms of e-shopping, electronic business and internet commerce. Studies have shown that by the middle of the 1990s internet based services had rapidly emerged in usage and coverage leading to their application and deployment in the creation of a new method of shopping, (Wiggins, 1995). Thus online marketing has become vital to new e-commerce and traditional 'offline' companies in order to take advantage of these new technologies. However the essential ingredient of marketing and business generally is the satisfaction of customer's needs hence a full understanding of consumer behaviour in terms of internet shopping is a critical success factor for any company making use of it as a form of doing business.

Consumer behaviour is complex and can be described as a dynamic interaction between affect and cognition, behaviour, and environmental events, (Blythe, 1997). Due to the new characteristics of the global economy it has been contended that customers value immediate responses to their demands in terms of goods and information. A demand which technology based e-commerce is arguably able to meet. Therefore it is useful to explore the main determining factors on customer's choice of e-retail site. Additionally research has revealed that consumer acceptance of e-shopping in the UK is much higher than in many other European countries (Forrester Research, 2000). Literature also suggests as do previous studies that young educated people constitute a principal demographic engaging in online shopping. This research focuses on university students following other studies in arguing that they represent the principal demographic of online shoppers but also includes a sample representing other demographics in order to comparatively analyse behavioural patterns for shopping online between different groups.

Due to the nature of internet there are critically problems related to shopping online the major ones suggested as being security and privacy problems. These originate and are due not only to the deficiencies inherent within Internet and e-commerce security but also as a result of customer distrust of such measures as a result of perceived inadequacies with procedures, (Panko, 2001). Yet even with these problems online shopping has grown exponentially therefore an interesting interaction must be occurring between consumer behaviour and these factors, an interaction this research proposes to examine and analyse.

Research suggests that online sellers have made successful efforts to increase customer's confidence and usage of shopping online through the improvement of security performance and privacy protection. Companies like eBay and Amazon.com illustrate successful example论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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