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论文题目：A Preliminary Anylasis on the Operating Model of Taobao
论文语言：英语论文 English
论文专业：英语
字数：5000
学校国家：中国
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您的学校：上海交通大学网络教育学院
论文用于：BA Thesis 本科毕业论文

A Preliminary Anylasis on the Operating Model of Taobao
ABSTRACT
In recent years, with the rapid development of Internet in China, the number of Internet users is growing rapidly every year and has ranked first in the world. At the same time, online shopping is also rapidly developed to become the important content of Internet users. The enthusiasm of Internet users shopping online has also spawned a number of online shopping sites. Through innovative business models, bold, business development, online shopping sites access to a tremendous growth. As the leader of the online shopping site, Taobao is the famous.
As we all know, Taobao is the largest network of retail and business district in the Asia-Pacific and is committed to creating the world's leading network of retail and business district. Taobao’s businesses include two parts and they are the https://www.51lunwen.org/englishpaperguide/2012/0518/1329485729.html C2C (individual-to-individual) and the B2C (business-to-individual). Members registered in Taobao cover the most of China's net purchase crowd. Currently, Taobao has accounted for about 70% of the domestic online retail market share.
In 2003, Taobao was founded in Hangzhou by Alibaba Group. With the rapid expansion of free strategy, Taobao defeated eBay the leader in online shopping in one fell swoop. However, Taobao is also facing many problems, such as the more and more competitive. Based on the detailed analysis of Taobao existing operations management model, this paper analyses the opportunities and challenges faced by the Taobao , offering proposal for the development of Taobao.

KEY WORDS: Preliminary Anylasis, the Operating Model, Taobao

Chapter 1 Introduction to Taobao
1.1 Enterprise Development History
1.2 Enterprise Culture
1.3 Special Service
Chapter 2 the Analysis on Business Model of Taobao
2.1 Experience Marketing
2.2 The Differentiation strategy of marketing
2.3 Payment Link
2.4 Credit Evaluation System
Chapter 3 the Analysis on Profit Model of Taobao
3.1 Through Alipay
3.2 the Development of B2C Business
3.3 Online Advertising
3.4 Other Methods
Chapter 4 the Analysis on Technological Model of Taobao
4.1 the Instantmessage Tools
4.2 Credit Rating System of Taobao
4.3 Alipay
Chapter 5 Advantages and Disadvantages
5.1 Advantages of Taobao
5.2 Disadvantages of Taobao
Chapter 6 Conclusion

REFERENCES

REFERENCES
[1] Yang Lixia, Liu Xun. Analysis on the Successful Strategies of Taobao’s E-Commerce. Amsterdam: Rodopi. Nanchang, P. R. China, May 22-24, 2009, pp.202-205
[2] Jiao Gao, Zhaoyang Sun, Xiaofei Zhang, Jinxing Liu. Research on Latecomer Strategy of Internet Business Model Innovation. International Conference on Information Engineering and Applications. 2011, pp.7-14
[3] Xiaobo WU, Wei Zhang. Business Model Innovations in China: From a Value Network Perspective. US‐China Business https://www.51lunwen.org/yingyulunwengeshi/ Cooperation in the 21st Century: Opportunities and Challenges for Enterpreneurs, April 15-17, 2009
[4] Lu Ying. The Comparison of C2C Marketing Strategies between Ebay Yiqu and Taobao, Journal of FujianUniversity of Techonology, vol 2, 2007
[5] Teece, D.J.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。