英语论文网

Introduction 

Research Background
The term of intertextuality first appears in literature studies put forward by Julia Kristeva,  a  French  linguist,  in  1960s  and  it  attracts  a  rising  attention  in  the  field  of linguistics  later.  The  theory  of  intertextuality  has  developed  and  completed continuously for half a century, and now it plays an important role in both literature and  translation  fields.  As  a  basic  feature  of  discourse,  the  importance  of  generic intertextuality cannot be ignored, for it promotes the emergence of new genres. Since generic  intertextuality  is  more  and  more  applied  to  discourse  analysis,  scholars  and linguists  are  interested  in  it  and  pay  their  attention  to  the  study  of  advertisement discourses  from  various  perspectives  such  as  psychology,  sociology,  and  marketing strategy.  Nowadays  with  the  development  of  the  global  economic  integration, advertisement acting as an essential role in human’s daily life has become a manner of global  communication  and  an  important  aspect  in  the  field  of  mass  media.  It  is extensively used to draw the consumers’ attention when they purchase the products by language  usage,  music,  film,  pictures  and other  patterns.  It  is  the  communication  of information  for  promoting  products,  ideas,  and  services  (Wu  Xianzhong,  2010). Advertisement  can  be  divided  into  two  categories:  public  service  advertisement  and commercial advertisement (Vestgaard & Schroder, 1985). Although a lot of linguists focus  on  the  study  of  commercial  advertisement  and  intertextuality,  a  few  of  them concentrate their attention on the generic intertextuality of commercial ads. 
.........

Research Questions 
English  commercial  ads  are  published  by  some  companies,  some  organizations and some advertising agents, whose aim is not to help others but to attract consumers’ attention  and  to  gain  profits  from  the  consumers.  For  this  purpose,  the  advertisers should  produce  various  kinds  of  generic  advertisements  in  order  to  draw  the customers’  attention  effectively.  The  author  studies  different  genres  from  the perspective of generic intertextuality according to the analysis of English commercial ads  to  prove  the  fact  that  commercial  advertisements  can  be  presented  by  different genres. This thesis mainly aims at answering the following two questions:  (1) How is the generic interte本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。