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Communication and culture:A Case Study of Politeness in Conversations between Customers and Shop Assistants in China

论文作者:51lunwen论文属性:课程作业 Coursework登出时间:2008-07-21编辑:点击率:6817

论文字数:6168论文编号:org200807210805447049语种:英语论文 English地区:英国价格:$ 33

关键词:Communication and cultureIntercultural CommunicationCase StudycourseworkDiscourse AnalysisChinese Customers

 

A Case Study of Politeness in Conversations between Customers and Shop Assistants in China

Abstract
The study of the conversations between customers and shop assistants dates back to the 1950s when Mitchell started carrying out researches. Though Mitchell managed to portray and explain the process of buying and selling under groovy context by means of language, his model has yet to be widely applied. The realization of each step is completed by means of body language rather than typical linguistic feature. The transition between steps has no linguistic markers. Besides Mitchell's work in buying and selling language, few other studies have been found related to this topic at home and abroad. The existential study covers partial features of conversations between Chinese customers and shop assistants and a holistic research is needed. Through the discussion of the examples, this article analyzed customers and shop assistants' conversation structure and discussed realizations of politeness in the conversations. Politeness principle plays a significant role in conversations between Chinese customers and shop assistants. Customers and shop assistants need to pay attention to each other's face wants. As for customers, their positive face and negative face are not invariable during an interaction; therefore shop assistants have to be aware of the changes of customers' face wants and employ politeness strategies to protect them. To protect the customers' negative faces, shop assistants will show reluctance of impingement, state the face threatening act as a general rule and reduce coercion. To protect the customers' positive face, shop assistants will use in-group identity markers token agreements, small talks and seek safe topics.
Keywords: politeness, conversations between customers and shop assistants, structural analysis, strategies

Table of Content
Abstract 1
1. Introduction 2
2. Relevant Theories in Literature 3
2.1 Discourse Analysis 3
2.2 Structural Analysis of Conversations between Chinese Customers and Shop Assistants 5
2.3 Politeness principles-positive politeness and negative politeness 7
3. Case Study: Realization of Politeness in Conversations between Chinese Customers and Shop Assistants 8
3.1 Customers and Shop Assistants' Face Wants: Positive and Negative 8
3.2 Strategies used to protect customers’ negative face 8
3.3 Strategies used to protect customers’ positive face 9
3.4 Strategies used to lessen face threatening force towards shop assistants 9
4. Conclusion 10
Bibliography 11
Appendix 12

论文题目:待定
论文详细要求:Insruction 论文指导
研究方向:My major is Intercultural Communication. 这个作业是Cognition, Communication and culture这门课的课程作业.
A/. The essay should involves the collection, description and theoretical analysis of a sample of data from naturally occurring acts of communication.
B/. Required to: 1. record
                   2. transcribe
                   3. analyse using theoretical concepts from different frameworks a conversation which    
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