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结果显示，跨文化问题为数码屋公司的员工带来了沟通、年龄和性别问题，导致了员工越来越多的矛盾冲突，含混不明的信息传达，和男女均存在的性别歧视。因此，公司业绩也受到了不良影响。基于这些结论，我们从基本上建议，数码屋公司应当减少传达含糊不清的信息，通过对不同性别员工给予同样的奖励减少歧视，保持公司内部良好的沟通交流系统。

第一章

1.1研究背景

文化可以被定义为规范、信仰、价值观以及个体行为方式。艾尔维森作出了进一步定义，“文化是一种人们通过解析他们的个人经验并用以指导自己行为的意义创造。”文化能够给组织集体的成功带来显著影响力。研究者们常常更多的将文化比作组织的粘合剂，它能够充当指南针的作用给组织指明发展的目的地。

This paper assesses empirically the impact of cross culture issues on Digital house PVT LTD’s manager’s and employee’s performance. In carrying out the study, stratified random sampling was used to select 50 employees who have been working in the company in various positions. Relevant data were collected using a structured questionnaire. For further analysis of the questionnaire Microsoft Excel and SPSS (Statistical package of social science) had been used.

The findings showed that cross cultural issues brings about communication, age and gender among the Digital House PVT LTD.’s employees, which resulting increasing conflict among the employees, arising unclear messages, and discrimination with both the genders, hence leading company to reduce in their performance. Based on these results and findings, ultimately it was recommended that Digital House to reduce unclear message, discrimination by giving priority to both the gender and keeping good internal communication system within the company.

Table of Contents

Chapter 01

1.1 Background of the study

Culture can be defined as the norms, beliefs, informal values and the pattern of behavior of an individual (Alvesson , 2002, p.5). Furthermore Alvesson (2002) justifies that, “Culture is the creation of meaning through which human beings interpret their experiences and guide their actions.” Cultural issue can eminently influence on the organizations success. More often researchers demonstrates that it is the glue of the organization, Which acts as a compass which directs an organization to its destination (Tharp, no year). Cultural issues are very common problems all around the world. The cultural issues can occur in many different ways depending on the size, location and the custom culture of that organization. These cultural issues sometimes occur even due to the attitudes of the employees.

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