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在我作为事务管理专业学生的第三年，有一份要求研究国际市场销售方面的论文要写。我既可以选择老师给出的某一个题目，也可以自己选择。最后我决定选取这个题目：西方文化与亚洲文化的差异。这是老师提供的众多题目当中的一个。关于这个主题有很多东西可以讲，也正是我决定去选择两个国家并对其本国文化、及其对广告的观点态度作深入分析的原因。

我将在文章当中讨论美国和日本，为了给出该主题更好的视角，我还将添加几个例子。之所以选择它们，是因为这是两个截然不同的国家，这将使找不同的工作多多少少变得简单。关于美国，它将是我研究名人代言的主要地方。尽管这两种文化不一样，它们之间还是存在着联系，我将在文章当中进行解读。

我希望能对这两种文化有更好的了解，同时也对现象背后的东西进行一些研究。我非常渴望了解到名人代言的运用对品牌是否有影响，这种影响是否正面。

本文将采取英文写作。我之所以这样做是因为这门课的教学以及考试都是英语，老师也在本课程当中尽力使用英语。我感觉我如果不做出同样的努力，不用英文写作，将是一种不尊重的表现。

In my third and last year as an Office Management student I had the assignment of writing a paper for the International Marketing course. I could choose one of the teacher’s topics or find one myself. I have decided to pick the topic: the differences between Western and Asian culture. This was one of the many subjects offered by the teacher. There is a lot to say about this aspect, which is why I have decided to pick two countries and to dig deeper in their culture, and their point of view regarding to advertisement.

The United States and Japan will be discussed in this document and I will add several examples to give a better view on the subject. I have chosen these two countries because they are totally different from each other, what makes it the more or less easy to spot differences. The United States is for me the place to be when it comes to celebrity endorsement. Even though the two cultures are not the same, there is a link and this will be explained in the paper.

I expect to receive better understanding of the two cultures but also have a look behind the scenes. I am anxious to learn whether the use of celebrity does have impact on the brand and if that impact is positive for the brand.

The paper will be handled in English. I have chosen to do so, because the course and my exam were in English, and the fact that the teacher did an effort to speak in English during the course, I have found it disrespectful not to make the same effort and write this paper in English.

Before starting with my main subject I would like to explain some basic things. The term ‘celebrity’ is widely used for every person that comes on TV. But for companies and brands, they are more than that. Furthermore I will start with the use of celebrity, mainly in the States and tackle the marketing strategy a little bit. My paper consists of two countries, that is why Japan will come next. The differences between these two countries will be tackled by the end along with some examples.

Also called a ‘celeb’ and it is a person that is generally recogniz本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。