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论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-03-25编辑:Cinderella点击率:10589
论文字数:4708论文编号:org201503111245418626语种:英语 English地区:英国价格:免费论文
摘要:本文以伦敦奥运会时期畅销的运动元素商品为由头,引入了作者想要设计运动风格服饰的想法,以及相应的时尚市场研究调查。
不可否认,伦敦奥运会是2012年夏季全球期待着的盛事。伴随着全世界对这一重大体育赛事的关注,很显然,好几种商品在运用运动元素来推销自己的品牌,因为在这个时候这些运动元素十分有吸引力。因此,这也激发了我收集被运动风影响到的五件女性成衣的想法,这些衣物也带有伦敦奥与会元素。我的这一想法的目标,是要将运动装转变成为精致的、休闲的服装,尤其是要吸引到20至30岁的年轻女性消费群体。这种既可以在白天也可以在晚上穿着的衣服,能够给人带来运动感的同时,也不会让人觉得穿着的人好像是在外锻炼了一天一样。
范围——Scope
在我的设计想法中,需要三类研究调查:文化,市场,设计。
首先,我需要一份文化研究报告,针对80年代的运动文化和雅皮士时期的文化,其中雅皮士指的是年轻人对自己的穿着外表和健康更加关系的历史时期。我从很多卓著的设计师那里获取了影响和灵感,包括该时期运动文化对我设计衣物的影响。
其次,我还需要市场调查。去了解泰国人穿着的运动服装的时尚潮流趋势,目前已经进行了鲁比尼公园锻炼者们的运动环境调查。这一部分包括人口统计资料,目标市场,以及品牌的社会和市场预期目标。
The London Olympics Games was undeniably an anticipated event for people around the globe during the summer of 2012. Along with this worldwide interest and attention directed to this major sports event, it was apparent that several products have used athletic elements to promote their brands since these elements appear to be appealing for the season. Consequently, this inspired me to create the concept of my collection of five ready-to-wear garments for women which are highly influenced by sportswear, sport gears which also accompanies with elements of the London Olympics Games. The objective of this concept is to transform sportswear into a sophisticated, casual look, particularly targeted to modern young female professional from mid 20s to late 30s. This collection, which can be worn both day and night, has a touch of the sporty sensibility without the need to look as if one has just finished their daily work out.
范围——Scope
Upon the design of my collection, three types of researches are presented: cultural, market, and design.
First, a cultural research illustrates sports culture in the 80s and Yuppie Period, a period when there were more awareness and attentiveness among young professionals regarding their looks and health. This section addresses influence and inspiration that I have gained from various prominent designers, including the impact of the concept of sport cultures during that period on my collection.
Second, a market research is presented. In order to understand the fashion and trends of the sportswear worn by Thais, a primary r本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。