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流行的美国文化

引言——Introduction

大众传媒和大众流行文化有着相当大的关联。大众传媒对文化建设有很大的影响。本文将从媒体和规范的文化价值的形成两者之间的关系对大众传媒对文化适应的影响展开论述。最后，本文还将讨论互联网对文化和通讯手段的影响，并会给出真实存在的例子来证实本文观点。

对某种文化的适应可以看做是人们通过他们的生活学习和吸收文化内容的过程。由于大众传媒对文化的巨大影响，大众传媒日益流行并且成为我们日常适应文化的一部分。兰登书屋足本词典（1997）精确的解释对某种文化的适应是人们经过体验，观察，授课而学习集体文化的一个过程。

社会访问技术随着时间变得更加容易，大众媒体通讯设备迅速泛滥至社会的每个角落，使信息非常容易散播至所有年龄段的人们。媒体已经能够使一些从未讨论过的话题被自由讨论。这对接受信息的人的影响有积极的也有消极的。

Popular America Culture

引言——Introduction

Mass Media and popular culture are quite interconnected. Mass media has a great influence on culture construction. This term paper discusses the impacts of mass media on enculturation. It will look at the relationships among media and the normative cultural values formation. Finally the paper will discuss the influence of the internet on culture and communication means. Real world examples are given to substantiate the paper.

Part I

Impact of the mass media on enculturation
Enculturation can be viewed as the process through which persons learn the contents of a culture and assimilates them to their lives. Mass media has grown in popularity and has formed part of our daily enculturation. This is due to the huge impact of mass media on enculturation. The Random House Unabridged Dictionary (1997) defines enculturation as a process whereby persons learn group culture by experience, observation, and instruction.

The society is accessing technology more easily with time. The mass media communication devices are quickly flooding every corner of the society making dissemination of information quite easily to all the ages of people. Media has been able to make some of the topics which were never discussed freely to be so discussed. This has impacted both negatively and positively on the people receiving the information. Age groups which were not in a position to access some information in the past can access it freely and to whatever level they desire. A lot of research has been conducted on the antisocial and prosocial impact of the media.

According to Motion Picture Research Council movies have a potential of causing antisocial behaviors in children. It is claimed that many of the things which are learnt from movies have antisocial overtones. In the 1950s the comic books were also added to the list of the contributors to the antisocial behaviors (Wertham, 1954). The 1950s saw many experiments conducted on the TV shows. These included the Bandura experiments which implicated violent media with aggressive behaviors among children. The Media has also been associated with sex. Some media houses have got programs which exclusively talk about sex. Some TV shows have taught the teenagers and the public in general how to dress sexily and live what is commonly called a sex lifestyle. Walking around in any city it is very easy to meet sexual sentiments. Broadcasts have shaped sex to be a popular way of self expression (Bandura, 1977).

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