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安赛乐米塔尔 case study

论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2014-09-01编辑:yangcheng点击率:2098

论文字数:3365论文编号:org201408292245108627语种:英语论文 English地区:芬兰价格:免费论文

关键词:安赛乐米塔尔钢铁企业案例分析Economics EssayArcelor MittalCompetitive Advantage

摘要:这是一篇对钢铁惬意的案例分析作业case study,安赛乐米塔尔是全球领先的钢铁公司,目前在全球60多个国家都成立了分公司。安赛乐米塔尔凭借领先的研发技术占据了全球所有主要的钢铁市场,还包括汽车,建筑,家用电器,包装,以及原材料和优秀的分销网络等庞大专属用品。

安赛乐米塔尔的竞争优势


安赛乐米塔尔是全球领先的钢铁公司,目前在全球60多个国家都成立了分公司。


安赛乐米塔尔凭借领先的研发技术占据了全球所有主要的钢铁市场,还包括汽车,建筑,家用电器,包装,以及原材料和优秀的分销网络等庞大专属用品。随着工业存在在跨越四大洲的20多个国家,本公司从新兴到成熟,涵盖了所有主要钢铁市场。


通过品质和领导的可持续发展的核心价值观,安赛乐米塔尔承诺通过承包商和其所在的社区的经营工作,以一种负责任的方式来造福员工的健康,安全和幸福。同时它也致力于环境的可持续管理。它在行业中的努力对开发突破性的炼钢技术起了主导作用,并积极研发有助于应对气候变化钢材为主的技术和解决方案。


2009年,安赛乐米塔尔的总收入为651亿,粗钢产量为7320万吨,约占世界钢产总量的6%。


Competitive Advantage Of Arcelor Mittal Economics Essay

ArcelorMittal is the world's leading steel company, with presence in more than 60 countries.

ArcelorMittal is the leader in all major global steel markets, including automotive, construction, household appliances and packaging, with leading R&D and technology, as well as sizeable captive supplies of raw materials and outstanding distribution networks. With an industrial presence in over 20 countries spanning four continents, the Company covers all of the key steel markets, from emerging to mature.

Through its core values of sustainability, quality and leadership, ArcelorMittal commits to operating in a responsible way with respect to the health, safety and well-being of its employees, contractors and the communities in which it operates. It is also committed to the sustainable management of the environment. It takes a leading role in the industry's efforts to develop breakthrough steelmaking technologies and is actively researching and developing steel-based technologies and solutions that contribute to combat climate change.

In 2009, ArcelorMittal had revenues of $65.1 billion and crude steel production of 73.2 million tonnes, representing approximately 6 per cent of world steel output.

ArcelorMittal is listed on the stock exchanges of New York (MT), Amsterdam (MT), Paris (MT), Brussels (MT), Luxembourg (MT) and on the Spanish stock exchanges of Barcelona, Bilbao, Madrid and Valencia (MTS).

ArcelorMittal operates across 85 sites in the EU with its head office based in Luxembourg. Its international revenues in 2008 were $124.9 billion and its global crude steel production was 103.3 million tonnes, representing approximately 10% of world steel output. ArcelorMittal owns both steel plants, and mines which supply raw materials for steel production.

PESTLE Framework

Johnson et al. (2005) proposed the pestle framework and it cosists of factors which influence nearly all organisations. The pestle framework shows us what could cause changes in organisations. When doing so, the PESTLE framework could be used to identify the future trends in political, economic, social, technological, environmental and legal environments. It helps to make key drivers of change clearer (Johnson et al, 2005). Also, it analyse possible factors for changes within the business concept. One of the main areas is the environment of competitors and markets. It consists of many different groups and organisations with different concentration.

The PESTEL framework could be used to “categorise environmental influences into six main types: political, economic, social, technological, environmental and legal”. (Johnson et al, 2005)

The Organisation

Legal

Political

Economic factors

Environmental

Technological
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