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In the world's largest maker of mobile phones nokia's hometown--Finland, the popularity of cell phone with famous sauna already be compared. Stroll Helsinki street, you can even see many children hands all take a cell phone. Investigation shows, with more than half of mobile phone penetration rate as high as 58% with the Finn, the world's first. But this does not mean that the market is saturated, nokia chief executive YaoMa-Mr. AoLiLa prophecy: the next five years, Finland mobile phone ownership will reach 100%.
It is because of nokia to take on the mobile phone was the center of the new strategy development company, to make the achievement of proud today. According to the New York stock exchange's latest rankings, nokia has the world's big company a 22, a market capitalization of more than one thousand dollars. The other international brand consulting company, according to a evaluation showed that nokia's brand value has grown 11 world, in the world top mobile communication industry. In fact, as general motors represent like the United States, nokia represents Finland, it is to promote the prosperity of the Finnish more industrial power. In this year of major industrial department in Finland most the shrinking of depression at the same time, its telecom equipment production value has increased 81%. Nokia of Finland value accounts for 3% of GDP. No wonder the Finnish prime minister nokia is Finland economic third called leg. Praise it to a small forest have turned into a "the industry after the information society".
But only 20 years ago, nokia is only a rubber shoes produced, tires, paper and electronic product group company. It is to the development trend of the future by accurate foresee and grasp, it to make the rate of growth of more than 30% a year, step by step, developed into a leading the world trend of mobile communication of high-tech star enterprise.
Nokia company established in 1865, Helsinki 100 miles north of a small town industry. The company in different period production from the papermaking, property management, to the rubber, machinery, cable almost all products, that many finns still regard nokia's name and wear rubber boots of childhood lint associated.
One from the 5 million population of northern European small country of logging enterprises is how to be in the world today three communication equipment manufacturers of one of the multinational company? Nokia believe: the secret of success is moments grasp the change trend of the market, adjust the company development strategy, seize the opportunity, decisive change, always one step ahead.
In recent decades, nokia caught two times to adjust the industrial center of gravity of the big time. For the first time in 1960 years, have developed into paper, rubber, cable, is a comprehensive enterprise of nokia's production, in DianLanChang established electronic ministry, with light electricity transmission for the development of core. At that time, half the technology is from lab to industrialization, for all enterprise is learning effect these new technology must be learned from scratch. Today's nokia and thus based.
Most key of a shift in 1992, when nokia already by paper, rubber, cable traditional industry into a business computer, electronic consumer goods and telecom products of the high-tech group company. But the transformation at the beginning of, appeared on the economic losses, the new President YaoMa-AoLiLa proposed l本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。