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Contents
Introduction 3
Section 1: Company Details 3
Brief History 4
The Coca-Cola Company 4
The Pepsi Company 4
Section 2: Business Activities 5
Product Tree 6
Section 3: Financial Analysis 7
Horizontal Analysis 7
Trend analysis 11
Vertical analysis 13
Ratio www.51lunwen.org analysis 16
Profitability – Operating Margin 17
Liquidity – Current Ratio 17
Efficiency – Asset Turnover 18
Investment – P/E ratio 18
Section 4: Non-financial Analysis 19
Branches/offices worldwide 19
Number of employees 20
market share 21
R&D statistics 21
Section 5: Company Potential 22
Coca-Cola 22
Strengths 22
Weakness 22
Opportunities 23
Threats 23
PepsiCo 23
Strengths 23
Weakness 24
Opportunities 24
Threats 24
Section 6: Investor Potential 25
Section 7: Employee Potential 27
Section 8: Limitations of the analysis 29
Section 9: Conclusion 30
References 30

List of Figures
Figure 1:Coca-Cola product tree……………………………………………………...7.
Figure 2:PepsiCo product tree………………………………………………………..7
Figure 3: Net operating income trend……………………………………………….13
Figure 4: Net income trend…………………………………………………………..13
Figure 5 share price of Coca-Cola and PepsiCo on the NYSE………………………26

List of Figures
Table 1: Share of business activities…………………………………………………..6
Table 2: Horizontal analysis……………………………………………………………9
Table 3: Trend percentages……………………………………………………...12
Table 4: Vertical analysis(income statement)………………………………………...14
Table 5: Vertical Analysis (Balance Sheet)……………………………………..…...15.
Table 6 Operating Margin……………………………………………………………18
Table 7 Current Ratio………………………………………………………………..18.
Table 8 :Asset Turnover……………………………………………………………..19
Table 9 P/E ratio……………………………………………………………………19
Table 10 employees analysis…………………………………………………………21
Tables11 intangle assets……………………………………………………………..22
Table12:financial data for Coca-Cola and PepsiCo………………………………….27

References
1. https://www.investopedia.com/terms/h/horizontalanalysis.asp (December 2008)
2. Dr. Sharifi, Benchmarking and Performance Measurement lecture (EBUS601)
3. https://en.wikipedia.org (Dec 2008)
4. https://www.investopedia.com (Dec 2008)
5. https://www.investorwords.com (Dec 2008)
6. https://www.nyse.com (Dec 2009)
7. the Coca-Cola company Annual Report 2006 – 2008
8. the PepsiCo company Annual Report 2006 – 2008

代写需求
论文题目：Business analysis & assessment (Benchmarking)
论文语种：留学生论文英文
您的研究方向：Operation &supply chain management
是否有数据处理要求：是
您的国家：英国
您的学校背景：利物浦大学
要求字数：3000
论文用途：硕士课程论文 Master Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：论文的要求：

需要对比2个同领域的公司（比如戴尔与苹果等知名跨国大企业）

分析需要包括 financial and non-financial 这些数据来源：Company reports, articles in the press, brochures, advertising literature etc.
重要的是：
大多数据要通过FAME (Financial analysis made easy)找到，操作方法在压缩文件中。

Financial 分析需要建立在：最近3年公司的financial statements基础上,做进一步的horizontal, trend, vertical and ratio analyses。

Non-financial 分析需要根据：公司主要的non-financial业绩表现，比如delivery performance (delivery reliability and/or lead time), quality, new product introduction time, market share, productivity, staff turnover, salaries, R& D statistics, brand image etc. Trends and patterns of non-financial performance should also be established.
具体的请写手务必逐步按照以下要求完成
1. Company names (and