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介绍

1.1研究背景
      普遍认为，在金融危机发生在2008年～2009年是人类历史上最浆液性金融事件之一。这场危机从崩溃的美国次级抵押贷款市场，这在其他工业化经济体，房地产市场的繁荣带来的结果，然后使一石激起千层浪，围绕着整个世界的影响。此外，这场危机导致了很多其他故障在全球金融活动。一些金融产品和工具也不能在这场危机中生存，所以在整个世界有一个很大的影响。
      作为一个欧洲国家，英国与美国有着密切的关系，所以在这次金融危机中，英国的影响非常大。消费者是任何企业组织的最基础元素，因此，消费者的行为也非常重要，一个成功的金融富裕的意义。在金融危机中的消费支出从正常的时间会有所不同，因此在本论文中，笔者选择的主题。

1. Introduction

1.1 Research Background
It’s commonly believed that the financial crisis happened during 2008~2009 is one of the most serous financial events in human history. This crisis comes from the collapse of the US sub-prime mortgage market, which brings the result of the housing boom in financial management essay other industrialized economies, and then causes a ripple-effect around the whole world. Furthermore, this crisis causes a lot of other failures in the global financial activities. Some financial products and instruments neither can survive in this crisis, so there is a big impact in the whole world.
As one the European countries, UK has the close relationship with US, so in this financial crisis, UK is impacted very much. The consumer is the most elemental basis for any business organization, hence, consumers’ behavior is also of great importance and significance for a successful financial affluence.

Table of contents
1. INTRODUCTION 4
1.1 RESEARCH BACKGROUND 4
1.2 RESEARCH SIGNIFICANCE 4
1.3 RESEARCH AIM AND OBJECTIVE 5
2. LITERATURE REVIEW 6
2.1 FIANANCIAL CRISIS 6
2.1.1 definitions 6
2.1.2 Reasons 6
2.1.3 Background of recent financial crisis 8
2.2 MASLOW THEORY 9
2.3 CONSUMER BEHAVIOR 12
2.4 CONSUMER SPENDING 16
3. METHODOLOGY 20
3.1 INTRODUCTION 20
3.2 RESEARCH APPROACH 20
3.2.1 Deductive approach 20
3.2.2 Inductive 20
3.3 RESEARCH METHOD 22
3.3.1 Questionnaire 22
3.3.2 Literature method 23
4. RESEARCH RESULTS 24
4.1 BASIC INFORMATION 24
4.2 DATA ANALYSIS 26
4.3 SURVEY RESULTS 37
5. CONCLUSION AND RECOMMENDATIONS 45
5.1 FACTORS OF MOTIVATING CONSUMPTION NEEDS 45
5.1.1 The income level of consumers 45
5.1.2 Expectations to the price and income 45
5.1.3 Consumers’ interest, fashion and consumption concept 46
5.1.4 the savings and consumer credit 47
5.1.4 national consumption policy 47
5.2 MEASURES TO DEAL WITH FINANCIAL CRISIS 47
APPENDIX 50
ReferenceS 52

References

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Jill S. J. 1995, Determinants of store2 level price elastic ties．Journal of Marketing Research，1995，32：17～29．

Jallian L. K. 2001. strategic Brand Management, Prentice Hall Inc

Kumar E.D.2003, Construing Life Style and Psychographics，William D. Wells ed., Chicago

Paul R.S. and Jerry Swift, 2000, Accelerating Customer Relationships, Prentice Hall Press

Blase N., 2003, “Why We Buy What We Buy：A Theory of Consumption Values” Journal of Business Research,22，159-170．

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