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论文题目：value-chain analysis of walmart
论文语种：英文
您的研究方向：Msc accounting and financial management
是否有数据处理要求：否
您的国家：英国
您的学校背景：Coventry University, 排名 74
要求字数：2000-3000
论文用途：硕士作业
是否需要盲审（博士或硕士生有这个需要）：否

补充要求和说明：

Value-chain analysis of Wal-Mart

1. Introduction

Value chain was first put forward by Michael Porter in his book "Competitive Advantage" in 1985. Porter pointed out that enterprise in order to develop its unique competitive advantage and create higher added value for its goods and services, business strategy is used to deconstruct the business model process, and becomes a series of value-added process, and this series of value-added process is "value chain."
General business value chain is divided into: Primary activities, including the company's core production and sales process, such as inbound Logistics, operations, outbound logistics, marketing and sales, after sales service; support activities, including the other activities that support for the core operating activities, such as the infrastructure of the firm, human resources management, technology development, procurement etc.
Wal-Mart as the retail king of the world's top 500 companies for many years, the secret of success is one of the research focuses by many scholars and researchers. Some people attributed its success as "everyday low price" marketing strategy, some people suggested that it was to due to "a leading global procurement center", also some people claimed that it thanks to its "unique corporate culture". We believe that Wal-Mart skip the intermediate suppliers to trade with the producers directly, the advanced global procurement and distribution centers, every day low price concepts, etc., all of which make the Wal-Mart has set its core competency – low cost control, so that it can be with the absolute right to speak in the entire value chain, and has a strong bargaining power, and thus improves its profitability.
In this essay, I will first carry out the Porter’s five forces analysis of Wal-Mart, then I will be from two aspects, including support activities and primary activities to analyze its value chain.

2. Porter’s five forces analysis


3. Support activities

3.1 Purchase cost control
Purchase cost is the focus of cost control, especially the key of the cost control in retail business. To achieve a lower purchase cost, it must purchase large quantities for bulk sales, to enjoy the bulk discount price, and give full play to the modern large commercial scale. Enterprise will further convert this purchase advantage with large quantities and low-cost into the relatively low price competitiveness, and thus forms an effective stimulus to consumers' desire to purchase, and makes the retail enterprise in the fierce competition in the possession of the initiative to form a virtuous circle. In the purchase, Wal-Mart has adopted the following approaches to reduce costs: First, take the central procurement system, as a unified purchase. Especially the high-profile products sold in the worldwide, such as Coca-Cola, Kodak film, etc., Wal-Mart will generally sign the purchase contract of merchandise sales for one year, due to a huge number, its price is much lower than peers, and form advantage the others can not 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。