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留学生HSBC的银行体系分析

论文作者:英语论文论文属性:作业 Assignment登出时间:2014-09-10编辑:zcm84984点击率:9828

论文字数:4050论文编号:org201409082121176646语种:英语 English地区:马来西亚价格:免费论文

关键词:HSBC银行体系分析管理信息体系Information System

摘要:HSBC是世界上最大的银行和经济服务组织部门,它位于英国伦敦,它在欧洲的85个国家和地区中开创了9500多家公司,本文就HSBC的银行体系进行分析,是一篇十分优秀的留学生论文。

HSBC银行体系


管理信息体系


关于HSBC的银行体系

总部位于伦敦,HSBC是世界上最大的银行和经济服务组织部门。HSBC的国际性网络包括了欧洲的85个国家和地区中的大约9500个公司,亚太地区,美洲,中东和非洲。


股票交易在伦敦,香港,纽约,巴黎和百慕大三角上市,HSBC的控股持有的股份在差不多100个国家和地区中占据200,000股东。股份以美国存托凭证的形式在纽约证券所交易上市。


通过采用先进技术联系的国际性网络,包括了广泛增长的电子商业能力,HSBC提供了一个综合性的经济服务的范围;个人的经济服务‘商业的银行体系;银座,投资银行和市场;私人银行;和其他活动。


历史


HSBC集团拥有其独特的国际性出身背景。它的主公司大多在一个多世纪前开业,历史丰富多彩,绚烂多姿。HSBC集团在创始人之后被命名。香港和上海银行有限公司,成立于1865年,在中国和欧洲之间的增加的贸易交往中进行筹资。


HSBC银行体系的内部营销


1.以目标为基础的促销服务

Management Information System

The world's local bank

About HSBC BANK

Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBC's international network comprises around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts.

Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities.

history

The HSBC Group has an international pedigree which is unique. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. The HSBC Group is named after its founding member, The Hong Kong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe.

Internal Marketing in HSBC BANK

1. Target Base Promotion Offers

Under one of the Policies of the Bank, it provides the promotion depending upon the target which is met by the employees on the quarterly basis. The employees who will achieve the target get the Incentive and the next month foreign tours. For example on the target of the 8account opening, if any employee opens 10 accounts then he is given next month foreign trip. Thus the prompt target based promotion builds up employee’s motivation to give better services to the customer

2. Hierarchal form of Management

HSBC BANK have a hierarchal form whereby each employee is answerable to one of the senior and this makes the obligation on the employees to motivate one to the other . The burden of business is transferred from one employee to the other in such a way that each one is responsible for the other performance.

This way each internal customer is able be keep under the eye of its superior. Moreover the communication link which is important for a service industry is possible with the help of the this management system.

3. Event Management

Under this head various events are organized from time to time in the banks to lure the high professionals for exampl论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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