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ollection, an online questionnaire was specially designed to record the responses of customers from different cities over the Pakistan. So that we should take account not only the respondent of Karachi but also provide opportunity for customer of other cities to participate in customer delight research.

Around 180 questionnaires were filled by meeting the customer face to face and remaining filled by online questionnaire, which include Karachi as well as other cities respondents. In almost 2 months of duration, 300 respondent's data was collected.

Data Analysis:

Respondents profile:

The questionnaire included a section on customer profile, as various demographic factors to support our research.infomration on demographic features are also useful in formulating the banks marketing strategy.

The study of demographics of the respondents would give us the guidance to analysis the individual perception toward customer delight. Demographics factors include such as gender, bank account, income level and area of living. This will help to generalize the perception of individual responding to our questionnaire.
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