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atisfaction .As satisfaction relate to the meeting the expectation of the customers or exceeding their expectations as customer delight on the other hands customers receive a positive surprise or delight that is afar their expectations .While comparing the satisfaction, customer delight is more toward the customer positive and emotional response against the service. In customer delight the emotional response as compare to the satisfaction has less memory for customer as compare to the delight.

Berman in 2005 identifies changes in the organization which was essential for the delighting of the customer. It include that the organization need to change itself to establish the customer delights objectives. Outcomes of the organization should be linked to the customer delight for giving the incentives for the employees. Walking in the feet of the customer as what they really want from you is more important then what organization in thinking about the customer requirement. Empowerment of the employees in the organizational to take decisions to make customer delighted from their services. Constant feedback from the customer gives blueprint of what is the level of customer is delighted and loyal to the organization.

Berman 2005 provided the ways how the organization can delight their customer, which were more toward the building the face to face contact with customer as provide the customer the services before they ask for it. Highlight politeness, empathy and attempt to understand customer needs. Look for the ways to go beyond satisfying customer. Providing innovation and entertainment and provide the solutions rather then product and services.

Delight a phenomenon is explained by Jones and Sasser” it represents the highest level of satisfaction, leading to a stronger intent to repurchase (Jones and Sasser 1995).Customer delight is never happened without high performance and such performance brings not only benefits to customers but also makes them excited (Kwong and Yau 2002).

To delight customers, it necessitates a superior and endless effort from firms to deliver extraordinarily high-quality services. This effort has to be recognized and cherished by customers.

Customer delight is, defined as an emotional response creating a much pleasured state concerning a firm's high performance in service delivery, which is then highly praised (Kwong2006).

“The major reason to chase delighted customers is the belief that they are more profitable to serve because they are more loyal, that is to say, they tend to have a stronger intent to repurchase. In general, they are apostles who give unfailing support to the firm” (Oliver H. M. Yau and Kenneth K. Kwong 2007).

The delightful experience is like a lasso to capture these customers for exit (Jones and Sasser 1995; Keiningham et al. 1999).

Behaviorally, delighted customers tend to view the firm positively and prefer to buy from it (Keiningham et al. 1999; Schneider and Bowen 1999).Rust et al has stated financially, this preference translates to a profit and represents a stream of future income to the focal firm (Rust et al. 1994).

In sum, these positive propositions imply that customer delight is a valuable business goal to pursuit (Rust and Oliver 2000). Customer service is what organization do for the customers but customer delight is what the customer has experience when