英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

英国dissertation范文:客户满意度模型的建立

论文作者:英语论文论文属性:硕士毕业论文 dissertation登出时间:2014-09-09编辑:zcm84984点击率:7859

论文字数:10068论文编号:org201409082125094518语种:英语论文 English地区:英国价格:免费论文

关键词:客户满意度模型建立银行客户留学生banking essay

摘要:本文是一篇留学生银行学论文,旨在分析银行的客户满意度,作者根据银行的客户满意度建立了一个分析模型,这个看似简单的问题,却很难回答,是一篇十分具有参考价值的论文。

Establishing of Customer Delight Model

客户满意度模型的建立


作者所要研究的是银行客户满意度的概念和影响因素。基于从银行客户调查的使银行客户满意的因素和要素而进行的探索性研究。探索性研究是基于目标团体访谈的基础上来建立一个客户满意模型,然后在300名调查对象中测试。这就成功的建立了一个具体的验证客户满意度模型。

银行能够提供令客户满意的服务吗?这个看似简单的问题,却很难回答。

每一个经理都会在意一个问题,那就是如何在客户心目中留下深刻印象,使客户留下来并仍然愿意光顾自己所服务的银行。从现在看,生活服务的独特性更新周期缩短以至于每一个竞争对手组织都像是提供同样的服务。问题的唯一解决办法就是比竞争对手更能让顾客高兴及满意。提高用户体验的满意度要求组织认识到,客户满意度是动态的,并且想要提高用户满意度只是代表了经营的目标或野心。没有简易的方案来提高客户满意度。


The authors investigated the concept and factors influence delighting the customers in banking. Researched based on the exploratory research from the banks customers to investigate the factors and elements, which lead to customer delight .Exploratory researched based on focused group interviews ,which lead to establish a customer delight model and later on tested on 300 respondents. This established a concrete successful validation of the customer delight model.

Can bank delight its customers with its services? Seems to be simple question but hard to answer.

One single question which arise in every single manager mind that how can he/she leave mark in the mind of customer , to make sure he/she comes back and remain loyal to his organization. Now as services uniqueness life is shorten as every single organization are providing the same services as competitors. The only solution to question is to delight the customers, which competitors failed to do so. Achieving customer delight and experience requires the organization to realize that it is dynamics and merely represents a moving targets or ambitions. There is no flat target to accomplish customer delight

Customer satisfaction “the individual's perception of the performance of the product or service in relation to his or her expectations” (Schiffman and kanuk, 2004) era has end and now customer delight “profoundly positive emotional situation generally resulting from having one's expectations go beyond to a surprising degree.” (Oliver, Rust, and Varki 1997) era has started. This is the age of customer delight where customers receive more then they deserved or they have imagined. Customer delight in banking sector was never researched till now as we have found out how the account holder in banks can be delighted not just by their services but reaches beyond the expectations of the customers.

Age of customer delight has started where customer satisfaction is no longer considered as Bank success or the service provided by it. Competitive edge is no longer applicable because almost every bank providing the same services in term of quality as well as in quantity. The difference which makes between the banks success is how they fulfill their customer required services at the time when they required the most. Customer delight creates the ever lasting edge for the bank in Red Ocean of banking sector.

Customer delight is the ever long-lasting answer to success. Customer cannot be delighted if until or unless he/she is not satisfied from the presented services, the factors or eliminates of delightness comes after the fulfilling of satisfying consumer need. The delighted customer is more valuable for the company as it will help the organization to compete its competitors.

Now the question arise how to delight customer when every bank is providing the same services which cannot 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/20 页首页上一页1234567下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号