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１．　Usunier, Jean-Claude &  Lee J.(2005) Marketing Across Cultures, FT Prentice Hall, ISBN: 0273685295以下是本书大纲，需要那些回我，只有电子版，英语论文写作笔记没办法把所有内容给你，需要那些切那些。
Table of Contents

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• Contents
• Introduction: Marketing in the global villages
• Acknowledgements
• Part 1 The cultural variable in international marketing
o 
 Introduction to Part 1
o 1 The cultural process
 1.1 Defining culture
 1.2 Elements of culture
 1.3 Culture and nationality
 1.4 Culture and competence
 1.5 Culture and social representations
 Questions
 Notes
 References
 Appendix 1 Teaching materials
 A1.1 Critical incident: An old lady from Malaysia
 A1.2 Critical incident: The parable
 A1.3 Reading: Body rituals among the Naciremas
o 2 Cultural dynamics 1: Time and space
 2.1 A model of action based on cultural assumptions
 2.2 Time: Cross-cultural variability
 2.3 Space
 2.4 Cultural borrowing and change in societies
 2.5 Cultural hostility
 Questions
 Notes
 References
 Appendix 2 Teaching materials
 A2.1 Cross-cultural scenario: Inshallah
 A2.2 Cross-cultural interaction: Engineering a decision
 A2.3 Cross-cultural interaction: Opening a medical office in Saudi Arabia
 A2.4 Reading: Language and time patterns: The Bantu case
 A2.5 Exercise: World picture test
o 3 Cultural dynamics 2: Interactions, mindsets and behaviours
 3.1 Concept of the self and others
 3.2 Interaction models
 3.3 Culture-based attitudes towards action
 3.4 How to relate thinking to action
 3.5 Dealing with desires and feelings
 3.6 Coping with rules
 3.7 Cultural assumptions and actual behaviour
 Questions
 Notes
 References
 Appendix 3 Teaching materials
 A3.1 Critical incident: An American in Vietnam
 A3.2 Rationales for A2.1 (cross-cultural scenario) and sections A2.2 and A2.3 (cross-cultural interactions)
• Part 2 The integration of local consumption in a global marketing environment
o 
 Introduction to Part 2
o 4 Cross-cultural consumer behaviour
 4.1 Culture and consumer behaviour
 4.2 The influence of culture on selected aspects of consumer behaviour
 4.3 Investigating the cross-cultural applicability of consumer behaviour concepts
 4.4 Ethnic consumption
 4.5 Marketing as an exchange of meanings
 4.6 Conclusion
 Questions
 Notes
 References
 Appendix 4 Teaching materials
 A4.1 Exercise: ‘Ditcher's consumption motives’
 A4.2 Exercise: Investigating the cross-cultural applicability of a consumer complaint scale
 A4.3 Case: Mobile phones in the European Union本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。