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Assessment weighting: 50%
In formal report style of approximately 1500 words, students will consider the stages and types of non-written communications needed, the possible noises and effects in relation to the given scenario. Students have to use appropriate layout and business language. (see detailed scenario handouthttps://www.51lunwen.org/Assignment/ and guidelines).This report must be typed and submitted online by 28 February at 1 pm and to the administration office by 4 pm.
Scenario:
Your group has decided to help the newly open bar Zest promote their business in the Colchester campus of the University of Essex. You don’t have enough financial resources to implement an expensive communication plan, so you have to be creative and try to develop written and non written promotional tools that won’t involve spending a lot of money.
In the Individual Report assignment (50%) you will have to provide a written introduction of your plan and individually design and justify a range of non written communication tools (at least 3) to promote Zest.
Your assignments will have to consider and justify various factors such as:
1. Type of business and its specifications.
2. Decide whether the plan/tools are seasonal or could be provided throughout the year.
3. Explain what makes these tools effective/innovative.
4. Explain what features could make them successful.
5. Consider the obstacles, competitors or difficulties you might face.
6. Consider your target.
7. Develop detailed written and non written communication tools.
8. Research what is currently available within the organization.
Applied Business Communications
Individual Report Marking Criteria 2010/11

Work will be graded on the extent to which it meets these assessment criteria

% Mark 70+ 60-69% 50-59% 40-49% 0-39% COMMENTS
Structure 15  Appropriate report format.
Logically structured, demonstrating good development of ideas Appropriate structure with some minor discrepancies from the required report format. Good flow of ideas, but structure could be improved. Report includes relevant sections but lacks focus. Paragraphs and ideas are poorly organised. Conforms to some report structure conventions but shows little progression of ideas. Lacks structure. No clear development of ideas.
Content – understanding of concepts and response to the question 50  Clearly articulated links to the question. Demonstrates very sound understanding of relevant concepts.
Fully explores every part of the question. Consistent and accurate links. Demonstrates sound understanding of relevant concepts.
Explores different aspects of the question to a good extent Definite attempt to link knowledge to the question. Demonstrates some understanding of the relevant concepts.
Explores some aspects of the questions Occasional attempt to link knowledge to the question, demonstrates basic understanding of relevant concepts
Partially explores the questions Does not attempt to answer the question. Demonstrates lack of understanding of key concepts.
Fails to explore/answer the question
Language – grammar, register and vocabulary
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