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The company is becoming more specific in international trade, while the last year has seen a steady and quick development in making profits for shareholders and managerial levels. The various household and sports goods produced in factories located in Asian countries have been widely welcomed and sold in most countries in the world. There are around 8000 employees in the factories, while most of the work is not automatically. The factories are mainly located in China, and two in India. Producing sports and household goods, the company set the attractive mission to help the society become better and to make customers healthy.

2.1 Internal Factors
The development of the company has focused solely on how much revenue it could create and how much profits it will bring to the stakeholders as well as the senior levels. It was widely believed that the company has created profit for human beings at the cost of polluting the environment and even influencing on the public. Never has the company considered more about the sustainability. Mainly evaluating the performance of the development, the company has overlooked the real meaning of trade liberalization and has even never wanted to help to achieve sustainability.

Misunderstandings of the development, trade liberalization and sustainability have put the company in dilemmas. There are not too many restricted policies to restrain the company from polluting the environment, since more factories are located and run in Asian countries, such as China and India. In the past years, the company has mainly thought that to achieve development was to make more money and successfully compete with business rivals; that the trade liberalization should be totally and thoroughly liberal for international trade communication; and that sustainability should be the name for the continuous existence of the company. It mostly has neglected whether the employees are still in hot water or even the factories have made the environment and employees’ health in danger. The current development for the company is not welcomed by employees or even the public but only highly appraised by the stakeholders, as their interests have been achieved without losing money-related things. However, as a matter of fact, the ignorance of sustainability has reflected the self-finish consideration and improper business practices of the company. The company might lose not profit-related things, while the public or even the next generation has to pay for it.
2.2 External Challenges

External changes have faced the current development of the company. Firstly, the external challenges are mainly that more attention is paid to environment protection and customers’ safety while using the goods (Michaely, 2004). The challenges for entering the well-off countries have become as fierce as developing the impoverished countries. The well-off countries, such as European countries, have set higher requirements for the quality and safety of products which are to be sold there (Kutz, 2007). For example, the Restriction of Hazardous Substances Directive (RoHS) have become a barrier for our household appliances to be sold in European markets (Bhamra & Lofthouse, 2007), while the recent R本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。