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ch other (Liu & Diamond, 2005). However, the trust could be easily created while the company even takes responsibilities towards the planet, such as the public, customers and the environmental protection. Focusing too much on money-related profits, the company would be easily regarded as a selfish organization. The business practices with sustainability consideration will help to better company’s image in the public, especially among the customers, or potential customers and business partners. Esteem in business operation process could be cultivated while trust would also be established because of the company’s effort to show responsibility to the environment.

Fourthly, embedding the sustainability into development could help to encounter the challenges from trade liberalization which can not exist without certain requirements. The aims at achieving trade liberalization need suppliers to ensure goods with good and safe quality. The mutual profits between both business partners could only be achieved by abiding the laws and regulations of safety. The demand and supply relationship will not be established by simple resource re-allocation. The international trading of goods without taxes and other barriers do not mean the markets are open to products with possibility to threaten the safety of the society (Tisdell, C. & Sen, 2004). It is true that under free trade term, the “trade-distorting” policies, namely laws or taxes regulations, could help companies to have more advantages to enter certain markets (Tisdell, C. & Sen, 2004). However, the goods still need to be sold after obtaining the entrance right, while those embedded with sustainability consideration become more attractive among customers. For example, the application of CSR requires companies to care more about the employees and have activities among the communities. Such activities would easily raise the frequent presence for them, which help to create impression to consumers’ mind as well as arousing attention from potential customers.
 
Finally, in the wave of competitive international trade, more consideration towards the development with sustainability could help to meet the challenges from the government and the society. Governments in most countries have made certain amendments to the production-related regulations, customs policies, environmental protection policies and laboring regulations. More environmental related factors have been applied to protect the laborers as well as the customers. For example, the lead free regulations are adopted to mainly protect the next generation and help to create safety environment for them. The REACH regulation framework has required suppliers to make their goods free of hazardous substances while supplying them to EU countries. The production of goods with such chemical substances is also bringing harm to the employees at the workshop. Companies attach more attention to ethical issues will help them to easily meet the needs from such regulations and feel confident while exporting goods. For example, by applying the CSR methodologies in business practices, companies could sustain the consolidate advantages, as they could ensure safe goods and better images while carrying out advertising strategies (Doppelt, 2003). 

4.0 Necessary to Apply Business Practices with Sustainability

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