University of Hertfordshire
The Business School

Module Handbook for

Module Title :    Marketing Across Cultures
Module code:     MBSP0240
Credit points:     15
Level of Study:  M
Academic Year:  2006-2007
Department :      Marketing and Tourism Management
TABLE OF CONTENTS

GENERAL INTRODUCTION 4
The purpose of this module handbook 4
What is a learning outcome? 5

PART 1: MODULE INFORMATION 6
1.0 Brief description of the module and module aims 6

2.0 Learning outcomes of this module 6

2.1  Knowledge and Understanding 6
2.2  Skills and Attributes 6
2.3  Intended Learning Outcomes matched to Assessment 7

3.0 What teaching methods are used on this module? 7

4.0  MODULE SCHEDULE 

5.0 Assessment Details 12
5.1 Details of coursework - type and weighting of assessment 12

5.2 Strategic Marketing Techniques Group Coursework - Assignment 1  (40%) 

R英语论文网 【http://www.51lunwen.org】equirements 
Specific Requirements for Complete Coursework 
Style and Content 
Referencing 
Sources of research information 
Structure and Development 
Assessment 
Helpful hints 

5.3 Strategic Marketing Techniques Coursework - Assignment 2   (60%) 

Requirements 
Specific Requirements for Complete Coursework 13
Style and Content 13
Referencing 13
Sources of research information 13
Structure and Development 13
Assessment 14
Helpful hints 14

5.4 Assessment criteria 17
5.5 Handing in written coursework 17
5.5 Feedback on coursework 18
5.6 Moderation of coursework and examinations 
5.7 Responsibilities for studying and course work preparation 

5.7.1  Students’ responsibilities 
5.7.2  Presentation of written work: 
5.7.3  Lecturer’s responsibilities 

6.0  Reading/Resource List 

Essential Reading/Resources: 
Further Reading/Resources: 

PART 2: GENERAL INFORMATION 24
1.0   Communications 25

1.1 Notice boards, the web and e-mail&nb 本文来自：英语论文网 【http://www.51lunwen.org】