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The case study organisations

论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2010-06-12编辑:vshellyn点击率:2346

论文字数:论文编号:org201006121406395435语种:英语论文 English地区:英国价格:免费论文

关键词:case studyorganisations

The case study organisations


The organisations that took part are Barclays plc, Worcestershire County Council, Oxford Brookes University, Carlton Television and Ford of Britain.
Barclays plc


 In 2001, Barclays launched a ground breaking Equality and Diversity programme. It covered a wide range of diversity issues including disability, race, gender, sexual orientation, religion and age. The programme applied to all Barclayâ™s stakeholders â“ customers, employees, suppliers, and the community. This case study shows how the organisation drives towards diversity excellence in everything it does as a business and as an employer. It is clear from the Barclays case that there is a need for developing sophisticated business, social, moral and community case arguments in support for promoting diversity management initiatives. If diversity management is to be integrated in all business processes, it should be supported in firm evidence from every aspect of the business.

Worcestershire County Council


In 2002, Worcestershire County Council launched â˜Worcestershire â“ We All Make It Unique.â™ This was a four phase race diversity communication and training programme. It was designed specifically to raise awareness among employees and to improve customer service, particularly in the larger ethnic minority communities that it served. This case study shows quite starkly that organisations situated in seemingly ethnically homogenous locations, who claim that diversity is not relevant for them, may need to look more closely at their customers and the sub-regions and divisions of the locality in which they operate because these may have greater diversity and differing requirements.

Oxford Brookes University


This case study outlines how the HR Director, working with the business school, took the sound base of diversity management that had been developed through the 1990â™s in the University and extended it. The aim was to encourage better work-life balance and increase the promotion of women to senior positions within the University. The results show how bringing together researchers from the business school and HR practitioners brought success in building an equality policy for the University. Such a well informed approach to diversity management ensured better planning and a close attention to subsequent impacts 

Carlton Television


This is a case study of a diversity initiative in the broadcasting industry. It describes how the leading broadcasters came together to launch the Cultural Diversity Network (CDN) in 2000 and what it has subsequently achieved. The aim was to modernise the portrayal of ethnic minorities in mainstream programming so that racial diversity on and behind the screen reflects todayâ™s multicultural Britain. The results show how the CDN have generated a template to help the television industry achieve diversity and how it has become an important model for other creative industries in the public and private sector. 

Ford of Britain


 This case study shows how Ford has played a pivotal role in developing new policies and innovative practices intended to promote diversity. For Ford, the key to a successful diversity strategy was inclusion rather than representation, which would require a论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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