net distribution channel and traditional distribution channel conflict management 61
6.1 Objectives and principles of distribution channel conflict management 61
6.1.1 Objectives of distribution channel conflict management 61
6.1.2 Principle of distribution channel conflict management 61
6.2 Steps of distribution channel conflict management 63
6.2.1 Prevention and early warning of conflict 63
6.2.2 Assessment on the effect of conflict 66
6.2.3 The design of conflict solution 67
6.3 Methods of internet distribution channels and traditional distribution channel conflict management 68
6.3.1 Analyze internet distribution environment 69
6.3.2 Choose the appropriate products and services 69
6.3.3 Set the right price 71
6.3.4 Complementary advantages of the distribution channels 72
6.3.5 Customer segmentation 73
REFERENCES 75
1 Introduction介绍
1.1 Research Background
With the rapid development of Internet and continuing improvement of network technology, internet distribution channel has gradually showed its great potential as a whole new business model. Meanwhile internet distribution channel is redeemed a threatby traditional distribution channels. When a consumer is covered both by the traditional distribution channels and internetdistribution channels, fighting for the common customer resources, the two channels will inevitably come into conflict.
According to the 20th China internet network development and statistics report issued by China Internet Network Information Center, by the end of 2013, the total number of Internet users in mainland China reached 618 million counting for 45.8% of the whole population. 45.9% of Internet users are in the use of online shopping, more than six times larger than 7.3%, the figure in 2004. Although the size and profit skill of China's online shopping market are lagged behind some developed countries, such as Europe and the United States, but its hidden potential is attracting enterprise's increasing attention. As of the end of 2006, China's online shopping turnover is 1.85 trillion yuan, which is 7.9% of the total retail sales of consumer goods. Although enterprises all hope to enter into the huge market through the internetdistribution channels, but they can’t manage the coordination of internet distribution channels and the traditional distribution channels, resulting in the slow development of internetdistribution channels.
This article aims to analyze the conflict between traditional distribution channels and internet distribution channels, while manufactures try to shorten the supply chain and reduce distribution costs through setting up internet distribution channel. Research on conflict between internetdistribution channel and traditional distribution channel is very important, both theoretically and practically. On one hand, the research can provide theoretical and practical references for the enterprises, assisting them in deciding the channel
strategy for the enterprises. On the other hand,this research can help future researches on this area, to better solve the conflict between internetdistribution channel and the traditional distribution channel.
6.3.5 Customer segmentation
Customer segmentation is to segment the customers on the b本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。