Summary
1 Introduction
On November 1st, 2007, a survey of British Hospitality Association (BHA) found that the investment of British hospitality industry exceeded 30 billion pounds last year. The figure hits a high record, including the building of more than 140 new hotels, as well as reconstruction, renovation and expansion of the existing hotels. “Statistics Report of Trends in 2007” revealed that 90 per cent of the new hotels are budget hotels (Anonymity, 2007), which proves that the low-end hospitality market grows rapidly recently. The rising number intensifies the competition in budget hotels. In order to survive in the increasingly competitive low-end hospitality industry, economic hotels should provide the best attractive services based on the lowest costs, in this circumstance, innovation without restructuring the hardware facilities will be one of the best choice for budget hotel to increase its attraction.
No matter what type hotel it is, the common aim is to gain the most income with the lowest costs. To achieve this purpose, the plan of innovation without costing much for basic construction is more likely chosen by most budget hotels. What’s more, innovations are critical for not only survival but also for long-term stability and profitability (Cooper & Edgett, 1999). The American management master Peters also pointed out that “Without innovation is demise”. Innovation is the source of the life of a hotel. It requires a hotel to win its market with new ideas from concept, system, products and services.
1.1 Status and ..............................................
2 The role innovation and its relevance play in the hospitality industry
2.1 Review the definition, nature, .............................................
2.1 The crisis Australian hospitality industry faced
2.3 How to......................................................
3 Conclusion
References
论文题目:Define innovation and discuss its relevance within the general context of the hospitality industry
论文语种:英文
论文详细要求:Instruction
论文代写
您的研究方向:酒店旅游
您的国家:英国
您的学校背景:普通大学
要求字数:1600
论文用途:硕士课程论文 Master Course
补充要求和说明:Coursework:
assignmentOne
This is an individual
essay.
"Define innovation and discuss its relevance within the general context of the hospitality industry"
Your assignment should be presented as an academic paper
Essay style,of 1,500 words and should include:
1.evidence of your understanding of the concept of innovation
2.examples from the hospitality industry to justify your definition
3.asidemic underpinning,relevant theory and references to industry to support your observations –you will draw upon a minimum of 8 jorunal articles* in addition to books,technical publications and web sources
4.be word processed, in
essay style, using the Harvard system of referencing,and contain a detailed reference list.
A journal is a refereed publication, technical articles are often published solely where as articles relying on the expertise of the author
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