c visa, tourists` insurance, transfers).
Another category of intermediaries are: stimulation travel organizers (those who assembly services which are offered by firms as a reward to those employees who have achieved the objectives established by the managers), the reception agencies (localized in the touristic destination regions), congress organizations, selling agencies of the transportators (companies which distribute their own touristic products), touristic clubs, centres of touristic information, tourism offices, commercial centres (Carrefour, Euromarche, Karstadt), the representing societies of the accommodation unities, the specialized departments of corporations (for the organization of the personnel travels), implants (the offices of the travel agencies), banks, the postal system (selling plane tickets, travel insurance).
Great groups or hotel chains have organized their own systems of reservation by computer: Intercontinental (Global II), Holiday Inn (Holidex), Ramada (Roomfinder), Marriot (Marsha), ACCOR (Resinter), Meridiens (Alpha 3), Sheraton (Rezervatron), Hilton (Hiltron).The global systems of distribution have been created by the air companies and subsequently the travel agencies joined, the touroperators, hotel chains, cruise organizers (Worldspan, Sabre, Amadeus, Galileo, Pars). These systems initially accessible only through tourism agencies connected to these networks have begun to develop ways of direct access (for information and on-line reservation) and for tourists on their own, by Internet and Minitel.
The ubicuity of the Internet offers the possibility of touristic operators functioning which are completely virtual (electronic tourism agencies) which do not have personnel or an organized physical structure, the totality of the intermediate operations being provided by the Internet.
2.4. Distribution Strategies
The complexity of the touristic market, the offerers` typological diversity and the competition among them, the permanent evolution of the tourists` buying behavior impose the elaboration of more distribution strategies.
From the point of view of the intermediaries` number one can distinguish three strategical variants of distribution in tourism:
The exclusive distribution which implies the restriction to a very small number of intermediaries ( even one) which exercise –on a certain market or geographical area-the exclusivity of the product distribution or the touristic products, as a priviledge assumed by contractual clauses which reglement the relation provider-distributor ( for example exclusivity for the benefice of the Nippon Travel operator for the “Dracula” touristic program in Japan).
The selective distribution implies choosing and utilizing a limited number of intermediaries whose activity of distribution is appreciated as being more efficient than that of the competitors, having the capacity of assuring a higher volume of touristic products sales.
The intensive distribution presupposes utilizing a great number of channels and intermediaries by whom the touristic services reach the consumers.
On the touristic market a vertical integration tendency of the accommodation services, transport and distribution is manifested and thus societies capable of assuring all the elements of the touristic offer are formed. In this context the touristic operators like Club Mediterranee, Nouvelles Frontieres, TUI, Owners Abroad represent examples of succe
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