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The research on the MICE tourism development of Shanghai based on domestic and international MICE tourism development

论文作者:留学生论文论文属性:短文 essay登出时间:2010-11-12编辑:anne点击率:7602

论文字数:14665论文编号:org201011122327232873语种:英语论文 English地区:英国价格:$ 66

关键词:exhibition tourismManagement systemEconomic developmentBrand marketingMICE tourism

Abstract:MICE tourism is the product of the convention and tourism development to a certain stage, because of its great economic and social benefits and known as the "jewel in tourism crown." With the MICE tourism development, urban economic development has been injected new vigour; the domestic and international MICE tourism in many cities will be as an important aspect of urban economic development; therefore, MICE tourism has become a tourist hot spot of academic research (King B,Piza A,Milman A,1993). Its main feature is the theme of the content designed, the new forms of tourism, staying a long time, the large-scale team, people spending more economically efficient and the strong leading role. MICE tourism can effectively promote social, economic and cultural development, because of a lot of conventional superiority which their tourism product does not have, and it receives more and more people's favour. Therefore the author selects Shanghai which is the leading position in the domestic MICE tourism status as the study object, based on the foundation of analyzing the status of domestic and international MICE tourism development, drawing on the development of domestic and international MICE city MICE experience, and focused on the analysis of the development of Shanghai MICE status quo, and at last, the author discusses development strategies of Shanghai MICE tourism and draws the appropriate conclusions........

1 Introduction
2 Objectives

2.1 An understanding of neighboring countries and national cities current MICE tourism industry situation and these cities’ conditions

2.2 Through the elaboration of domestic and international MICE tourism development, to guide the 英国essay代写 development of Shanghai MICE tourism.

2.3 To measure China MICE tourism development conditions, focus on Shanghai and analyze China MICE tourism marketing strategies

2.4 To critically analysis the necessary to setup a MICE tourism government sector and how to build up the relative knowledge, talent pool and other incentive measurements.

3 Methodologies

3.1 The contents of the outline

1Introduction
2 Objectives
3 Methodologies
3.1 Literature review method
3.2 Quantitative and qualitative analysis method
3.3 SWOT analysis method
3.4 Empirical analysis method
4 Literature Review
4.1 Summary of related concepts
4.1.1 Definition of conference
4.1.2 Definition of MICE
4.1.3 Definition of tourism
4.1.4 Definition of MICE tourism
4.2 The domestic and international research
4.2.1 Convention and Exhibition Industry (MICE Industry)
4.2.2 Tourism Industry
4.2.3 MICE Tourism Industry
4.2.4 The trend of the MICE Tourism development
4.2.4.1 Internationalization
4.2.4.2 Information Technology
4.2.4.3 Scale
4.2.4.4 Diversity
4.3 The theoretical basis related to MICE tourism research
4.3.1 Theory of industrial structure
4.3.2 Spatial Interaction Theory
4.3.3 Location Theory
5 The MICE tourism development analysis of domestic and international city of MICE
5.1Germany
5.2 Singapore
5.3 Special city- Hong Kong
5.4Dalian
5.5 Analysis of convention cities at home and abroad MICE tourism
6 The analysis论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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