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旅游管理:historic films, heritage tourism and destination image

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2010-12-03编辑:anterran点击率:10567

论文字数:14563论文编号:org201012031127062214语种:英语论文 English地区:澳大利亚价格:免费论文

关键词:Ned Kelly; Destination image; Tourism

Tourism Management 27 (2006) 247–254
Braveheart-ed Ned Kelly: historic films, heritage tourism and destination image
Warick Frost
Department of Mangement, Monash University, P.O. Box 1071, Narre Warren, VIC 3805, Australia
Received 7 May 2004; accepted 30 September 2004
Abstract
There has been a great deal of interest in how feature films may create attractive destination images. Research has primarilyfocussed on films which promote scenery and to a lesser extent nostalgic rural cultures. In contrast, there has been little attentionpaid to historic films. The 2003 release of Ned Kelly provoked a great deal of media interest in how that film might promote tourismto north-eastern Victoria. This article examines Ned Kelly in terms of issues of authenticity, destination image and the developmentof heritage tourism.r 2004 Elsevier Ltd. All rights reserved.


Keywords: Ned Kelly; Destination image; Tourism


A Robin-Hood-like figure y good-looking, brave, a
fine horseman and bushman and a crack shot,
devoted to his mothers and sisters, a man whotreated all women with courtesy, who stole from therich to give to the poor, who dressed himself in hisenemies’ uniforms to outwit them y Such was Ned
Kelly the myth (Jones, 1995, p. 338).Edward ‘Ned’ Kelly is the logical culmination of theAnglophone outlaw hero tradition. His legend harks
back, implicitly and explicitly, to the English andIrish highwaymen. The political nature of the Kellyoutbreak links the bushranger strongly with Anglo-Celtic traditions of protest and struggle, and probablysees the last use of the medieval outlawrylegislation. Kelly’s activities and his folklorisationresonate closely with those of American badmenylike [Jesse] James and Billy the Kid in particular.Ned Kelly’s image has been taken up by the massmedia and the other central aspect of twentieth
century life, tourism, as an appropriate icon ofromance and adventure in the pioneering past (Seal,1996, p. 147).
In Monty Python and the Holy Grail a modern-daypoliceman arrests Launcelot for walking around inmedieval getup and carrying a sword. That cop hasthe right idea about history on film (Rosenstone,1995, p. 241).
1. Introduction
In recent years, there has been increasing interest inhow films may shape destination images and resultanttourist expectations, behaviour and numbers. Initially,researchers were content to list film as one of a numberof media which may have such influence (see forexamples Ashworth & Voogd, 1994, p. 49; Urry, 1990.p. 3). In turn, there have been a number of studiesspecifically focussing on how film and television affect
tourism (Beeton, 2001; Busby & Klug, 2001; Croy &Walker, 2003; Kim & Richardson, 2003; Riley et al.,1998; Sargent, 1998; Tooke & Baker, 1996; Winter,2002). Generally, the focus of this literature has been onfictional films and television which create destination
ARTICLE IN PRESS).images of either highly attractive scenery or quirky,nostalgic and idyllic rural societies.The purpose of this article is to extend this discussionby considering how historic films may create attractivedestination images and accordingly draw tourists todestinations. Examples of historic films having an impacton tourists include: visitation to Rome, particularly theColiseum, arising from Gladiator; the destination imageof the Wild West generated by western films; battlefieldtourism stimulated by Civil War epics such as 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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