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旅游管理:如何以电影诱导发展旅游

论文作者:anter论文属性:硕士毕业论文 thesis登出时间:2010-12-09编辑:anterran点击率:14736

论文字数:16785论文编号:org201012091139339414语种:中文论文 Chinese地区:澳大利亚价格:免费论文

关键词:film-induced tourismtravel motivationsiconic film attractions

Singh, Kamal and Best, Gary (2004) Film-Induced Tourism: Motivations of Visitors to the Hobbiton Movie Set as Featured in The Lord Of The Rings. 写留学生论文In Frost, Warwick, Croy, Glen and Beeton, Sue (editors). International Tourism and Media Conference Proceedings. 24th-26th November 2004. Melbourne: Tourism Research Unit, Monash University. 98-111.
International Tourism and Media Conference 2004
Film-Induced Tourism: Motivations of Visitors to the Hobbiton Movie Set as Featured in The Lord Of The Rings
Kamal Singh School Of Sport, Tourism & Hospitality Management, La Trobe University, Australia
kamal.singh@latrobe.edu.au
Gary Best
School Of Sport, Tourism & Hospitality Management, La Trobe University, Australia
g.best@latrobe.edu.au
Abstract
Film production at certain locations has resulted in an increase of visitor numbers to such sites, expanding the concept of film-induced travel in academic discourse. However, research concerning the socio-psychological aspects of visitors to film sites is in its infancy. This study investigates the motivations of visitors to the Hobbiton Movie Set, as featured in Peter Jackson’s film trilogy adaptation of J.R.R. Tolkien’s novel, The Lord of the Rings (LOTR). This film site is situated in Matamata, on New Zealand’s North Island, where outdoor scenes for Tolkien’s Hobbiton village were shot. The adoption of a triangulation method (interviewer-completed questionnaires) led to the identification of possible reasons for this movement of people.
Analysis of the structured interview responses revealed six motivational themes. First, iconic attractions within LOTR included the desire to experience the natural scenery of ‘Hobbiton’, the Hobbiton Movie Set and the fantasy theme of LOTR. Second, the learning theme was related to the exploration of insights into the making of LOTR and the creation of the Hobbiton Movie Set. Third, the novelty motive pertained to both a sensory pleasure and recognition. Fourth, the Tolkien: the LOTR author theme demonstrated that an interest in Tolkien’s novel constituted as a driving force to visit. The fifth and sixth themes were of satisfying children’s LOTR interest and the accessibility of Matamata as desires for travel. These findings also facilitated the formulation of a model, encouraging further research in this domain.
Keywords: film-induced tourism, travel motivations, iconic film attractions
Introduction
Film-induced tourism has received increasing attention from tourism operators due to its ability to provide benefits to screened locations (Riley & Van Doren, 1992). Accordingly, Busby and Klug (2001, after Tooke & Baker, 1996) contend that movie production creates visitor number increases at film sites.
An investigation into visitor motivations to the Hobbiton Movie Set could outline drawcard features of the destination and general preferences of the travellers, thus allowing tourism planners to focus marketing efforts on these areas of interest. Findings would also assist film site management as they competitively map out attraction differentiation to target their product more specifically for appropriate interpretation.
Aim and Objectives
The aim of this study is to determine the motivations and demographic characteristics of visitors to the Hobbiton Movie Set. The research encompasses the following six objectives:
1) To identify the visitors’ point of initial knowledge of the LOTR story, such as t论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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