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Course Code: 3203HSL
澳洲论文代写Course Name: Tourism Economic
Assessment item number: 2
Assessment title: N13. Discuss the economic implications of improved technology in the tourism and hospitality industry. You should identify specific examples of technological innovation and discuss the effect on supply and demand for the related goods or service.

Student Name:

Course tutor: Kevin So
Word account: 1580

In this day and age, with the development of tourism and hospitality industry, the increasing of competitiveness is more and more significantly. It has been recognized that the traditional Marketing mixes are not as effective as innovate technology marketing in the changing behavior of competitive marketplace. (hu et al., 2005, p.508). In today’s knowledge economy, however, technology stands as both a formidable power and challenging dilemma for the tourism and hospitality industry. (Cline 1999, pp.376). Due to technology was used in varieties of global industries in the decade years, enhancing productivity and improving service quality are the crucial roles of information technology in the industry. The Internet of technology is emerging as a powerful connecting force, allowing firms to serve customers, collaborate with partners and suppliers, and empower employees more effectively than ever before. (Zabin, 2002, p. 313) Thus the strategic use of technology in marketing is one of the most significant challenges facing the industry.

List of reference

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Cline, R.S. (1999). Hospitality 2000-The Technology: Building customer relationships. Journal of Vacation Marketing , 5, 376-388. Retrieved September 15, 2009, from SAGE database.

Emmer, R. M., Tauck, C., Wilkinson, S., & Moore, R.G. (2003). Global Distribution System. Journal of Cornell Hotel and Restaurant Administration Quarterly, 44, 94-104. Retrieved September 15, 2009, from the SAGE database.

Hu, C., Han, T., Jang, S., & Bai, B. (2005). E-Relational Characteristics on Hspitality and Tourism Program Web Sites. Journal of Hospitality & Research, 29, 508-522. Retrieved September 15, 2009, from the SAGE database

Leong, C. C. (2001). Marketing practices and internet marketing: A study of hotels in Singapore. Journal of Vacation Marketing, 7, 179-187. Retrieved September 15, 2009, from the SAGE database.

Minghetti, V. (2003). Building customer value in the hospitality industry: Towards the definition of a customer-centric information system. Journal of information technology & tourism, 6, pp.141-152. Retrieved September 15, 2009, from the SAGE database.

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Simple hospitality plan (2008). Retrieved September 16, 2009, from https://www.simplehospitality.co.uk/
Whitaker, A. (2004). Hillsborough visitor centers to see boost in technology. Tampa Bay Business Journal, 24(20), 3. Retrieved September 14, 2009, from ABI/INFORM Datelin本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。