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Using decision trees to identify tourism stakeholders: The case of two Eastern North Carolina counties

论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-02-04编辑:anterran点击率:14544

论文字数:4356论文编号:org201102041128516947语种:英语论文 English地区:澳大利亚价格:免费论文

关键词:Using decision treesidentify tourism stakeholdersThe caseEastern North Carolina counties

176 Tourism and Hospitality Research Vol. 7, 3/4, 176–193 © 2007 Palgrave Macmillan Ltd. 1467-3584 $30.00
www.palgrave-journals.com/thr
Erick T. Byrd is an Assistant Professor in the
Department of Recreation, Tourism, and HospitalityManagement at The University of North
Carolina at Greensboro. His current researchinterests focus on community participation in代写留学生论文tourism development.Larry Gustke is an Associate Professor in theDepartment of Parks, Recreation andTourismManagement at North Carolina State University.
His current research interests focus on communitytourism planning.
ABSTRACT
KEYWORDS: decision tree analysis , stakeholder
inclusion , sustainable tourism , tourism
planning
This paper explores stakeholder involvement intourism planning,development, and management.For tourism planners to include stakeholdersin the tourism planning process thosestakeholders and theirinterests need to be identified.The research reported in this paperdescribesand applies an analytical technique that is nottraditionally used to identify stakeholders. Aquestionnaire was developed and mailed to stakeholdersin two rural communities in North Carolina.The data were analysed with an Exhaustive
Chi-square Automatic Interaction Detection decisiontree. From the results of the decision tree,stakeholder groups were identified in relation totheir support for sustainable tourism development
in their community.Tourism and Hospitality Research (2007) 7, 176 – 193.
doi: 10.1057/palgrave.thr.6050049
INTRODUCTION
Tourism has become one of the main industries
identifi ed as having the potential to assist localcommunities through diversifying the economy,enhancing community pride and awareness,
and supporting the increased development ofpublic services ( Hassan, 2000 ; Long et al ., 1990 ).For tourism development to be successful
however, it must be planned and managedresponsibly ( De Oliveira, 2003 ; Inskeep, 1991 ;Martin, 1995 ; Southgate and Sharpley, 2002 ;
Yuksel et al ., 1999 ). Inskeep (1991) furtheredthe concept of responsible management stating,
‘ ill-conceived and poorly planned tourism
development can erode the very qualities of
the natural and [social] environments thatattract visitors in the fi rst place ’ (p. 460).Communities that use or plan to use tourism
as a tool to diversify their economy mustdevelop policies for the sustainable developmentof the community ( De Oliveira,
2003 ; Pucako and Ratz, 2000 ; Southgate andSharpley, 2002 ; Yuksel et al ., 1999 ). Gunn (1994)suggests that the success and implementationof a tourism development plan is often basedon the support of stakeholders such as citizens,Using decision trees to identify tourismstakeholders: The case of two EasternNorth Carolina counties
Erick T. Byrd * and Larry Gustke
Received (in revised form): 1st May, 2006* Department of Recreation, Tourism, and Hospitality Management, The University of North Carolina at
Greensboro , PO Box 26170 , Greensboro , NC 27402 , USA
Tel: + 1 336-334-3041; Fax: + 1 336-334-3238; E-mail: etbyrd@uncg.edu
Byrd and Gustke
© 2007 Palgrave Macmillan Ltd. 1467-3584 $30.00 Vol. 7, 3/4, 176–193 Tourism and Hospitality Research 177entrepreneurs, and community leaders. Therefore,tourism as a development strategy requires
deliberate planning with the inclusion of stakeholders.A stakeholder is defi ned as ‘ any group orindividual who can affect or is affected by theachiev论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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