英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

Destination Marketing: Msc International Hospitality and Tourism Management

论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-03-23编辑:anterran点击率:6740

论文字数:1733论文编号:org201103231023223650语种:英语论文 English地区:英国价格:$ 66

关键词:Destination MarketingMscInternational Hospitality and Tourism Management

Destination Marketing
Assignment 2

Individual Work

Course: Msc International Hospitality and Tourism Management
Name: Depeng Kong
代写留学生论文Student ID: 17028881
Date: 09/05/2008

Word Count: 1427


Statement Discussion: The concept of branding is not appropriate to destination marketing

Introduction
This essay is about discussion the follows statement: The concept of branding is not appropriate to destination marketing. The author does not agree this statement. In author’s point of view, the concept of branding is totally appropriate to destination marketing.

The following part of this essay is discussion part. In discussion part, the author will through critically review the literature to discussing this statement from both sides; provide some evidence to support author’s opinion and use examples to illustrate the arguments. Then, in the next part, the author will look both sides of the evidence and draw a logical conclusion, to conclude the relationship between the concept of branding and destination marketing. Finally, the references will be listed.

Discussion
A brand in a holistic sense represents the synergistic effect of all marketing efforts that instill and perpetuate an image in customers’ minds, and contribute to the success of a firm by creating stronger cash flows and higher values for shareholders (Yovovich, 1988). Otherwise a brand can be used as a corporate strategic tool to enhance a firm’s performance (Mosmans, 1996; Mosmans and van der Vorst, 1998). Aaker and Joachimsthaler (2000: ix) stated that “one industry after another has discovered that brand awareness, perceived quality, customer loyalty, and strong brand association and personality are necessary to compete in the marketplace”. Today’s customers have more product choice but less decision making time than ever before. Consequently, a brand that can help simply decisions, reduce purchase risk, create and deliver expectations is invaluable (Keller, 2003). So, the brand has a very significant position in today’s competition market.

 

References

Aaker, D. A., Joachimsthaler, E. (2000), Brand Leadership. New York: Free Press.

Avraham, Eli. (2004), “Media strategies for improving an unfavorable city image”. Cities, Vol. 21, No. 6, pp. 471–9.

Cai, L. (2002), “Cooperative Branding for Rural Destinations”, Annals of Tourism Research, 29:720–742.

Crockett, S. R. and Wood, L. J. (1999), “Brand Western Australia: a totally integrated approach to destination branding”, Journal of Vacation Marketing, 5(3), pp. 276-289.

Curtis, J. (2001), “Branding a State: The Evolution of Brand Oregon”, Journal of Vacation Marketing, 7:75–81.

Gilmore, F. (2002), “Branding for Success. In Destination Branding: Creating the Unique Destination Proposition”, N. Morgan, A. Pritchard and R. Pride, eds., pp. 57–65. Oxford: Butterworth Heinemann.

Gordon, Scott. (2005, February 4). Osceola County, Fla., tourism panel approves new advertising campaign. The Orlando Sentinel, Retrieved February 25, 2005 [online] www.orlandosentinel.com

Hall, D. (2002), “Brand Development, Tourism, and National Identity: The Re-Imaging of Former Yugoslavia”, Journal of Brand Management, 9:323–334.

Keller, K. L. (2003), Strategic brand management. Upper Saddle River, NJ: Prentice-Hall.

Kolb, B.M. (2006), Tourism Marketing for Cities and Towns: Using Branding and Event论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/2 页首页上一页12下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号