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Executive Summary
The Langham Hotel can be characterized as a model of five-star hotels in Hong Kong. Because of the world economic crisis, hotel industries in 留学生代写站Hong Kong had been adversely affected to some extent. Though the situation turns better, hotel strategies should be taken seriously. For this purpose, this report analyzes the external and internal environments of Langham Hotel basing on its missions and objectives, Potter Five Forces and SWOT Matrix are employed to analyze the strategic environment. Finally, the report puts forward corporate level strategies, the cost leadership strategy and differentiation strategy.

Table of contents
1. Introduction 3
2. Porter’s Five Forces Model 4
2.1 Competitive Rivalry 4
2.2 Threat of New Entrants 4
2.3 Availability of substitutes 5
2.4 Power of Suppliers 5
2.5 Power of buyer 6
3. SWOT Analysis 7
3.1 Strengths 7
3.2 Weaknesses 8
3.3 Opportunities 8
3.4 Threats 9
4. SWOT Matrix 10
4.1 SO Strategy 11
4.2 ST Strategy 11
4.3 WO Strategy 11
4.4 WT Strategy 12
4.5 Summary 12
5. Conclusion and Recommendations 12
5.1 Conclusion 12
5.2 Recommendations of strategic strategies 13
5.2.1 Cost leadership strategy 13
5.2.2 Differentiation strategy 14
Bibliography 15

List of Tables
Table 1 The Five Forces Analysis and Summary of Langham 7
Table 2 SWOT Matrix for Langham 10

1. Introduction
The illustrious Langham brand has been known as a model of the five-star hotels since its opening in London more than 140 years ago. The first Langham Hotel had its grand opening in London on June 10, 1865. The unveiling ceremony was hosted by the then Prince of Wales, marking the beginning of an eternal Langham legend. The Langham London is the first true luxury hotel in Europe, followed by The Savoy which was completed 23 years later, and Claridges which was rebuilt in 1895-1899. (Langhamhotels.com, 2010)

Today, Langham Hotels International is an international hotel management company. The Langham Hotel was originally the name of the Langham London. After being transferred several times, it is now owned by Hong Kong Great Eagle Holdings Ltd., becoming its wholly-owned subsidiary. The Great Eagle Holdings Ltd. brought a number of its hotels in the newly established hotel group, and set the original name of The Langham London as the name of the Hotel Group, and established Langham Hotels International. The current group headquarter is in Hong Kong. (Hongkong.langhamhotels. com, 2010)

The Langham Hotel Hong Kong (hereinafter “Langham”) is a leader in the local hotel industries providing excellent professional management services. The organizational mission of Langham includes not only a proper management of the hotel, and making the hotel outstanding, but also committing to provide professional management services to its business partners. To seize opportunities to extend Langham's business and market shares are aims that the group has been striving for.

2. Porter’s Five Forces Model

Bibliography
A hotel in the grand tradition, The Langham Hong Kong. Retrieved 10 December
2010 from https://hongkong.langhamhotels.com/

Bensoussan, Babette E. (2008) 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。