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In the 21 century, Chinese outbound tourism continue to rapid development, China has become the largest inbound tourists in the asia-pacific region and the world tourism most active, fastest developing speed in the market. This article through to a mass of data statistics and comb, and to China's outbound tourism development present situation and characteristics of a more thorough analysis, and on the basis of the development of China's outbound tourism market trend forecast.

A Chinese outbound market, analyzing the present situation

First, outbound market demand hold

In the 21 st century, with the rapid development of China's national economy and the people's living standards rise ceaselessly, China's outbound tourism market present a strong demand. According to the national tourism administration of statistical data, in 2001, Chinese citizens outbound total number for 12.1231 million people, among them, because the number of private exit of 6.9454 million people. In 2004, the total number of Chinese citizens outbound up to 28.85 million people, among them, because the number of private exit for 22.98 million people, and more than 2001 were increased by 137.98% and 230.87%. In 2001, because private exit proportion of the total number of exit for 57.29%, in 2004, the rate increased to 79.65%, an increase of 22.36%.

Therefore, the present and the future for a period of time, China's outbound tourism market is a big consumer demand and development potential.

To clean the momentum of development in recent years, China's outbound tourism the rapid development of the market. 2001-2004, domestic tourism, outbound travel and tourism, the three largest markets average annual growth rate of 10.8%, 29.3% and 7.3% respectively. Among them, by 2003 the impact of SARS epidemic, domestic tourism market and the entry tourism market all appeared of negative growth, only the outbound tourism market is still keep the average growth rate of 21.80%. This shows, outbound tourism market's growth rate is far more than the domestic travel and tourism, and become the most dynamic growth of tourism market.

Second, outbound tourists relatively concentrated area

China's outbound tourist mainly from the big cities and economic developed area in eastern. In 2004, Beijing, guangdong province and Shanghai from zhejiang province, zhejiang province and jiangsu province, and five provinces and cities of the travel agency outbound tourism number of that year the national travel agency outbound tourism 72.16% of total number. Among them, the Beijing is China's first big outbound tourists, and the organization of the outbound tourism accounts for the number that 29.93% of the total number of outbound tourism, followed by guangdong, accounted for 21.9%. In the third, fourth and fifth Shanghai, zhejiang and jiangsu province of travel agency outbound tourism number respectively 11.70%, 4.31% and 4.25%.

In addition, along with the development of the west in the quickening of the process, people's living standards have greatly improve, stimulate the local residents outbound tourism motivation, resulting in the western region of our country exit tourist to continue at a rapid pace.

Second, exit tourists consumption behavior analysis

First, the asia-pacific region as the main tourist destination

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