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试论经济型酒店的市场开发策略:酒店管理人才现状与酒店政策

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-15编辑:yangcheng点击率:3910

论文字数:25000论文编号:org201308141604402024语种:英语 English地区:中国价格:免费论文

关键词:经济型酒店市场开发策略旅游业

摘要:在我国旅游业快速发展的大背景下,经济型酒店的发展充满了巨大的机遇。我国的经济型酒店却一直存在供给断层,目前存在价格竞争混乱、管理模式单一、缺乏知名而大型的经济型酒店连锁集团等问题。

酒店实施涉外的市场开发管理策略产生了两套基本隔离的酒店行业的涉外市场开发策略格局。这种格局是指酒店在进行涉外的市场开发过程中,接待涉外人员入住,资格牌照须经公安部门和旅游管理部门批准,有涉外资格的酒店被称为“旅游涉外饭店”或“旅游饭店”。

Hotel implementing foreign market development management strategies produced two sets of basic isolation in the hotel industry's foreign market development strategy pattern. This pattern is the hotel during the process of developing foreign markets, foreign reception staff to check the license shall be subject to the public security department qualifications and tourism administration department for approval, a foreign qualified hotel is called "tourist hotel" or "tourist hotel" . Because foreign hotel industry management owned tourism administrative departments of industry, non-foreign hotel management business owned by the administrative department for budget hotels is concerned, if it is foreign hotel management has become the tourism industry within the scope of tourist hotels, if not foreign hotel then become a commercial industry management within the scope of ordinary hotel, apparently so for a unified economy hotel market development strategy produced a very negative impact. Therefore, the budget hotel by foreign institutional split, so that the actual budget hotels over the years to become an industry management is relatively weak areas. For this management system, although an administrative aspects, but for the economy hotel market development also has a negligible impact, so that the management system directly affects the Chinese economy hotel market development in the process of development potential.

国内经济型酒店在市场开发策略方面,面临着外资经济型酒店的激烈竞争。经济型酒店是一种发展得非常成熟而成功的酒店经营模式。“据美国酒店业协会统计表明,营业收入排在全美零售业第三位的经济型酒店达5.39万家,占酒店市场份额的70%。但是在中国,经济型酒店的比例尚不足10%。”

In the domestic economy hotel market development strategy, faced with foreign economy hotel competition. Motel is a very mature and develop successful hotel business model. "According to the American Hotel Association statistics show that the National Retail operating income came in third place economy hotels up to 53,900, accounting for 70% of the hotel market, but in China, the proportion of budget hotels is still less than 10%. "It took a fancy to this huge potential market, Europe's largest hotel group Accor introduced to the Chinese market, it's economy hotel brand Ibis, as well as from the New York economy hotel brand," Xing "and America's" Super 8 ", etc. In the Chinese market, they started a new round of "enclosure movement." All of these movements is bound to promote its market bearing the implementation of R & D strategies implemented, therefore, that the domestic economy hotel in terms of market development, as China's openness is bound to expand, more and more confronted the domestic economy hotel market development strategy in the competition.

Market development of specialized personnel shortages and unclear property rights, which are greatly limited the hotel market development strategy implementation efficiency and enthusiasm. Relative to foreign counterparts, the local economy hotel development bottleneck is the shortage of specialized personnel. The same conditions in the capital and scale of the operation, this does not solve the bottleneck would be fatal. Lack of talent mainly small hotel manager's lack of Chinese culture because the majority of hotels are for the hotel manager, "made", and in the small professional hotel management, even t论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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